Chartered Insurance Brokers and Independent Financial Advisers We are proud to have been awarded the prestigious title of Chartered Insurance Brokers, in 2014.
W B Baxter are Chartered Insurance Brokers, offering advice on Personal and Commercial insurance, and Independent Financial Advisers. W B Baxter are a privately owned, traditional business of Insurance Brokers, Risk Management Specialists, and Independent Financial Advisers, proudly based in Epping. We have been looking after clients for over 100 years, combining trusted heritage with modern exper
tise. Serving both business and private clients, we provide a full range of services, offering the highest levels of professionalism and expertise in corporate risk solutions, personal insurance and individually tailored financial products. This is the industry’s gold standard recognising our commitment to staff development and professionalism, demonstrating our commitment to our customers. While our offices are located in Epping, our reach extends far beyond. We work with clients across the local area - including Wanstead, Chingford, Loughton, Buckhurst Hill, Woodford Green, South Woodford, and Chigwell - as well as throughout London, the Home Counties, and nationally across the UK. Whether local or national, our commitment remains the same: delivering expert advice and a personalised service you can rely on.
11/06/2025
W B Baxter has relocated to new offices—an exciting step as we continue to evolve and grow.
The new space provides a modern and flexible environment that reflects the way we work today and where we’re headed.
We‘re pleased to let you know that as of 11th June 2025, we’ve moved to a new office. Our new address is: W B Baxter Ltd, Regus Civic Building, 2nd Floor, 323 High Street, Epping, Essex, CM16 4BZ While our address has changed, everything else remains exactly the same. You‘ll still be dealing w...
04/01/2024
New Year, New Look...
Over the 110 years that we’ve been trading a lot has changed.
We’ve also decided it’s time for us to change, or should we say, ‘rejuvenate’!
From 15th January 2024 we’ll be introducing our new website and brand image. This will mean all documentation you’ll receive from us will look different to what you’ve been used to. Our contact and banking details will remain unaltered, however, you’ll note that letterhead, emails and other correspondence, will now show W B Baxter (instead of Baxters) and be delivered in a new colour scheme.
Rest assured that one thing that has remained constant is our dedication to providing our clients with a professional and personal service.
Please be on the lookout for our new corporate identity and please visit our website to learn about how we at W B Baxter can assist you with all your insurance and financial services protection requirements.
Wishing you a Happy and Healthy New Year.
24/10/2023
We recently pitched for a share of the £300,000 funding pot that our friends at Aviva have generously donated to help with local community charity work.
We applied on behalf of Coopersale Community and Coopersale Cricket Club and out of over 160 brokers from across the UK and Channel Islands who applied we were one of only ten brokers to be awarded £10,000.
Coopersale Community
Coopersale Village Page
Epping Forest Guardian
Epping Town Council
Essex Live
02/05/2023
We pride ourselves on providing a friendly, personable service, backed by the highest levels of professionalism and efficiency, whatever your insurance requirements.
Introducing Covernotes Spring 2023 edition.
Explaining issues that affect your insurance.
This edition focuses on the following topics:
- New Building Safety Act Liable to Make Insurance Conversations Key
- Year of the Rabbit or Year of Litigation?
- Bridges Lie Over Troubled Waters
- Watch Out for ‘Total Loss’
- Is it Covered?
Having the correct business insurance is an integral part of your business’s survival, and without the right kind of insurance, you could be putting your business at great risk.
Do you need help deciding on the best business insurance policies to protect your business? Contact us today: https://www.wbbaxter.co.uk/
13/04/2023
This guide will help you identify ways to help your grandchildren’s financial future.
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Baxters was founded by William Baxter in 1911, originally trading as a broker and estate agents. Now, our focus is on both general insurance and financial services.
Today, we maintain a reputation that was established over 100 years ago. We pride ourselves on delivering the highest levels of professionalism transparency and integrity. These core values have helped differentiate us from other brokers.
At Baxters we understand that client relationships remain paramount to our business. As a consequence we offer efficient solutions that are completely tailored to our clients requirements. Our lasting professional relationships consist of clients dating back three, even four generations, making us proud of our heritage and the longevity of our business. Indeed William Baxter’s grandson, Howard Lee, is the current Managing Director of Baxters.
We firmly believe that insurance programmes for our clients should form a three way partnership with insurers, ourselves and at the centre of this, you, our client. Therefore, we also strive to build and maintain excellent trading relationships with our insurer partners. This enables us to combine comprehensive insurance solutions with competitive prices, ensuring we provide our clients with the best solutions.
All of our broking staff are members of the Chartered Insurance Institute and over 60% have secured professional qualifications through examination. All remaining customer facing General Insurance staff are studying towards qualifications and all employees undertake a programme of Continued Professional Development, to ensure we provide the levels of professional advice that our clients have come to expect from us.
Providing a full range of services, we can cater for a wide and varied client base. This includes corporate risk solutions, including specialisms in the hotel sector, unique Pop Up Shops insurance and the Ice Cream and associated trades industry, in addition to bespoke personal insurances for individuals as well as affinity groups and individually tailored financial products.
We are authorised and regulated by the Financial Conduct Authority, our register number being 146480. Details can be checked on the FCA website, www.fca.org.uk or by telephone 0800 111 6768. Baxters are registered in England, Number 277519.
For more information please email us - [email protected] or call on 020 8554 5500.
