22/05/2026
This morning I attended “The Finest” coffee morning at Staffordshire Chambers of Commerce and had the most interesting presentation from James Morgan at Chatty Duck Creative.
What it made me realise, that what accelerates a business is a good product, a good story and some good luck! Hence the Stanley picture below when it went viral on TikTok from surviving a fire with the ice cubes inside still in tact. Sales rocketed- it was already a good product but the story and the good luck made it huge.
What it also made me realise is that we do the very opposite to a marketing company in that we help plan for the days your luck has ran out.
We offer protection insurance for individuals and businesses.
So the Stanley survived the story but what if the person involved was critically ill or even worst didn’t survive? What would the impact be to their family? What if they did were unable to work? This is where life insurance, critical illness cover and income protection are so important as none of us are invincible. Whilst a pay out won’t fix things it will take the financial worry away whislt you navigate through it.
