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Monday 8:30am - 6pm Tuesday 8:30am - 6pm Wednesday 8:30am - 6pm Thursday 8:30am - 6pm Friday 8:30am - 6pm

Affinity Financial

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Affinity Financial

At Affinity Financial, we have made it our mission to make bespoke Mortgage and Protection advice open and accessible to all.

We firmly believe that proper financial advice isn’t just for the wealthy and should always be carried out with ethical practices. With our people-orientated approach, we will work tirelessly to deliver solutions catered to your needs and with your best interests at heart

*YOUR HOME MAY BE REPOSSESSED IF YOU DO NOT KEEP UP REPAYMENTS ON YOUR MORTGAGE*

27/04/2026

WEAA 2026 - The Winners Are

The champions of the Welsh property industry were officially crowned on Thursday evening at the glittering 2026 Welsh Estate Agency Awards (WEAA).

Held at the iconic Hilton Hotel in Cardiff, the event brought together the nation’s top agencies to celebrate excellence and innovation in what has proven to be the most competitive year in the ceremony’s history.

The winners are as follows: https://www.weaa.co.uk/blog/

24/04/2026

WE WON!! 🎉🏆

We’re absolutely thrilled to share that Affinity Financial has won Mortgage Broker of the Year at the Welsh Estate Agency Awards!

A huge well done to Rhys & Sam for representing us on the night, and a massive thank you to our incredible team and clients for your continued support, this wouldn’t be possible without you.

We’re so proud to be recognised among the very best in the industry… what a night! 🙌✨

23/04/2026

Big night ahead! 🎉

Rhys & Sam are proud to be attending the Welsh Estate Agency Awards, where Affinity Financial is in the running for Mortgage Broker of the Year! 🏆

Regardless of the result, we’re absolutely delighted to be in the mix and recognised alongside some of the very best in the industry. Stay tuned! 🤞✨

20/11/2025

🌟Proud Sponsors🌟

We’re delighted to announce that Affinity Financial are proud sponsors of the Carmarthen District Schools kit for the 2025/2026 season.

Supporting our young athletes is something we believe in wholeheartedly, and we’re committed to continuing our investment in grassroots sports across our local community.

Good luck to all the players representing Carmarthen District Schools this season🏉

17/10/2025

We’re absolutely thrilled to announce that Affinity Financial has been awarded Best Mortgage Brokerage in Wales and Best Mortgage Broker in County at the ESTAS Awards 2025!🏴󠁧󠁢󠁷󠁬󠁳󠁿✨

This incredible achievement means the world to us because it’s based on feedback from our amazing clients, the people who trust us to guide them through one of life’s biggest financial decisions.

We’re proud to have received over 372 five-star reviews across all platforms, a true reflection of the care and dedication our team brings to every client journey.

A huge thank you to our dedicated team, whose passion, expertise, and commitment to exceptional service made this possible - and of course, thank you to our wonderful clients for your continued support, we couldn’t have done it without you!

Here’s to helping even more people achieve their property dreams across Wales and beyond.🏡💫

09/09/2025

🌟 We’re delighted to once again be sponsoring Carmarthen Stars U12’s for the upcoming season! ⚽️✨

At Affinity Financial, we’re proud to continue investing in our local community through grassroots sport, supporting one team at a time.

It’s a privilege to continue supporting such a fantastic group of young players and to be part of their journey both on and off the pitch.

Wishing the team, coaches, and families the very best of luck for the season ahead. We’ll be cheering you on from the touchline! 🙌

17/07/2025

Congratulations to our wonderful colleague Samantha James- Senior Mortgage & Protection Consultant on reaching an incredible milestone of 9 years as a Mortgage and Protection Adviser🎉

Your dedication, hard work, and expert knowledge have been invaluable to both our clients and the business. Thank you for your continued commitment, exceptional service, and the positive impact you've had on the team!

We look forward to many more years of success together💫

26/06/2025

🎉 Exciting News! 🎉

We're incredibly proud to share that our very own adviser, Samantha James- Senior Mortgage & Protection Consultant , has been shortlisted for a People Award at The ESTAS Awards 2025 – specifically in the People & Women in Estate Agency category! 🏆💼

We’re also thrilled to announce that Affinity Financial has been shortlisted for Best Mortgage Broker in Wales – a testament to the hard work and dedication of our entire team! 🏡👏

This prestigious recognition highlights the dedication, expertise, and care Samantha brings to every client interaction. Her commitment to excellence truly reflects the values we stand for at Affinity Financial.

Please join us in congratulating Samantha on this amazing achievement – we're lucky to have her on the team! 👏💙

11/06/2025

📚💡 Rhys, one of our advisors recently visited Ysgol Bro Myrddin to talk to sixth form students about all things financial literacy!

From understanding pensions and mortgages to making sense of credit cards, credit reports, and the do’s and don’ts of university life. Rhys shared real-world advice to help students feel more confident about their financial futures.

We were proud to offer this session completely free of charge, as part of our ongoing commitment to giving back to the community and supporting young people as they prepare for life beyond the classroom. It’s never too early to start building good money habits.

Thank you/Diolch to the staff and students at Ysgol Gyfun Gymraeg Bro Myrddin for the warm welcome! 👏

22/05/2025

A very last minute trip to London yesterday as we had been nominated for an award in the Mortgage Strategy Awards for 2025.

🏆We’re thrilled to announce … WE WON🏆

Affinity Financial has been named Best Broker for Later Life🎉

This recognition means the world to us and is a testament to our team's dedication to helping clients navigate later life financial planning with care and expertise. Thank you to all our clients and partners for your continued support

Thank you to everyone who has supported us on this journey. Here’s to continuing to lead the way in later life lending🙌🏼

Address

16-18 King Street
Carmarthen
SA311BN

Opening Hours

Monday	8:30am - 6pm
Tuesday	8:30am - 6pm
Wednesday	8:30am - 6pm
Thursday	8:30am - 6pm
Friday	8:30am - 6pm

Telephone

+442922710970

Website

http://www.affinityfinancial.co.uk/

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