28/05/2026
Pocket money is cute. Real wealth is better. 💸
With university fees, first-home deposits and the cost of living soaring, more parents are thinking about how to give their children a genuine financial head start.
New research from Alliance Witan found that only one in 10 parents is currently investing on behalf of their children, and many still assume investing is only for the wealthy.
In reality, small amounts invested consistently over time can grow surprisingly significantly thanks to compounding. In fact, investing £50 a month over 18 years could potentially grow into more than £33,000.
The takeaway? Start early, keep going, and let time do the heavy lifting.
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From Junior ISAs to the power of compounding, here’s how parents can start investing early to build real long-term wealth for their children.