09/06/2026
Hospitality businesses and visitor attractions should take note of a new temporary VAT measure announced by the Chancellor to support family activities over Summer 2026.
From 25 June to 1 September 2026, VAT will reduce from 20% to 5% on eligible family-related activities and admissions, including:
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Childrenβs restaurant meals
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Child and family tickets for cinemas, theatres, concerts, shows and exhibitions
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Admission tickets (adult and child) for attractions including amusement parks, museums, zoos, soft play centres, circuses, adventure parks, nature reserves, wildlife parks and observation decks
The temporary reduction applies across England, Scotland, Wales and Northern Ireland.
This feels similar to the changes many businesses had to implement during the Eat Out to Help Out scheme after Covid, meaning businesses may need to prepare operationally as well as commercially.
β οΈ Action for businesses:
Hospitality venues, visitor attractions and leisure operators should review whether they will need to update VAT rates on tills, EPOS systems and booking platforms to accommodate the temporary 5% rate during the qualifying period.
The Government has also indicated an expectation that businesses pass the VAT saving on to customers, and some businesses may choose to refund the VAT difference on advance bookings where the admission date falls within the qualifying period.
Definitely one for our hospitality and visitor attraction clients to keep on the radar over the coming months.