07/09/2026
MORE BUYERS ARE LOOKING. THAT DOESN'T MEAN YOUR HOUSE JUST GOT EASIER TO SELL.
September has brought buyers back to the portals, but they are shopping differently.
Buyer searches are running 7% ahead of last year, yet higher mortgage rates have cut typical buying power by around 9% since January. At the same time, buyers have more homes to choose from.
That changes the seller's job. The property that wins is not automatically the one with the highest asking price. It is the one that makes sense against the alternatives a buyer can see today.
If you need to sell, do not confuse more eyeballs with more certainty.
Want a realistic route to a sale, not another optimistic listing price? Message REALITY.
Sellers: Would you rather test a higher price or secure a serious buyer sooner?