01/05/2020
Here is one to go short with.
In a temporary bear re-bounce market, Burberry moved up just like everything else but it is now moving back down again.
It has recently tried to break back above the 50 days MA line from below but failed. The price now continue to move south.
Fundamentally, given the covid-19 induce lock-down around the world, I just can't how any luxury brand is able to even maintain its sales let alone increase it. Now that some part of the world begin to emerge from the lock-down, people in general will be more concerns with keeping or finding a job to put food on the table and no one, except the very rich people, will have the means to purchase such high-end product. Even the rich middle-class Chinese population this British brand is focusing on is not going to escape from this. In addition, if UK is going to follow US to try to force the Chinese government to pay for damage caused by the covid-19 lock-down, this will only push the Chinese people to dislike brands from both of these countries and will reduce or not even buy things from them due to nationalism.
From the trend following point of view, the short them trend also down, and MACD histogram is not able to break back above the zero line.
So long the share price stay below the 1445 to 1450 area I will either stay away from this share or go short on it.
Enjoy the ride and stay safe!