05/11/2026
Not every business conversation needs to turn into an opportunity.
I think sometimes we get so caught up in networking, referrals and business development that we forget there's value in simply getting to know people.
Some of the best conversations I've had with other business owners haven't involved talking about work at all.
And I think that's important.
When you're running a business, it's good to have people around you who understand what that actually involves.
People you can bounce ideas off, have a laugh with or just catch up with over a coffee.
Of course, business might come from those relationships eventually. But I don't think that should always be the reason for building them in the first place.
I've met some brilliant people through running Yomo, and that's something I probably don't talk about enough.
What's the best connection you've made through running your business?