08/09/2023
Have you noticed something fresh and vibrant? That's right, we've just unveiled our new brand identity, and we couldn't be more thrilled to share it with you! ☺️
Our refreshed brand identity truly reflects who we are and what we stand for: our unwavering commitment to independent thinking, collaboration, and responsible investing. 🌍
"Independent in Thought. Allied in Action." is at the heart of our positioning and the belief that true progress of innovation is born from independent thinking and the power of collective action. 🤝
From a visual perspective, we've embraced a bright and dynamic new look, drawing inspiration from the world of French cinema known for its unique style and captivating storytelling. Our bold wordmark and the distinctive Pilcrow symbol, symbolizing the beginning or end of a story, encapsulate the very essence of our brand.
Ready to dive into our refreshed world? Watch our video! 📽️