€xo'chik$

26/06/2020

21/06/2020

16/06/2020

M A T H Y D Y

Mathy starts by opening a jewelry store in Dakar. Her local creations and other imports quickly found their market, to the point that she quickly opened a second store. Very quickly too, she was asked for watches that would go with the jewelry she sells. But there, the couple dries up. Mathy started imporing from abroad, but that solution was never really satisfactory. "The products still lacked that little touch of Africa that we love." Then came the idea of ​​bringing in the mechanisms, and creating with local artists an African design. The adventure seduces them and they launch out, calling on bogolan craftsmen capable of creating a watch case with the patterns and colors of their continent, leather specialists capable of preparing high-quality bracelets, others in metal to "change style without changing watch", sums up Mathy, smiling.

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@ Dakar, Senegal

16/06/2020

M A T H Y D Y

Mathy starts by opening a jewelry store in Dakar. Her local creations and other imports quickly found their market, to the point that she quickly opened a second store. Very quickly too, she was asked for watches that would go with the jewelry she sells. But there, the couple dries up. Mathy started imporing from abroad, but that solution was never really satisfactory. "The products still lacked that little touch of Africa that we love."

Then came the idea of ​​bringing in the mechanisms, and creating with local artists an African design. The adventure seduces them and they launch out, calling on bogolan craftsmen capable of creating a watch case with the patterns and colors of their continent, leather specialists capable of preparing high-quality bracelets, others in metal to "change style without changing watch", sums up Mathy, smiling.

16/06/2020

Well, the journey of this brand started with , ...

2 Senegalese who could have prolonged their lives as expatriate workers without taking the risk of returning and embarking on creation.

She worked at a bank in Canada, the country she joined younger. He lived in Paris, employee of a big company.

One day, they met each other under the Dakar sky, a month later they were married and decided to return to live in the land of their childhood, to contribute to its development.

“We who have studied abroad, visited several cultures, been at the crossroads of tastes and consumption and purchasing habits, we are necessarily the most able to bring something new to the local market, which sometimes turns in circles, ”observes Idrissa.

13/06/2020

In addition to winning the 2017 ELOY Awards, APPOEM Awards, Fashion Finest Awards and being nominated for several awards within and outside Nigeria, Sandrah has taken the TUBO brand across the shores of Nigeria to London and Ghana for the 2017 and 2019 Fashion Exhibition Shows; The African Fashion week.

13/06/2020

madeinafrica🌍