27/05/2026
Insights from the WiseNetworking webinar
What if some of the things we assume about gyms are simply wrong?
In our WiseNetworking webinar, Inside the data: what 100+ gyms know that others don’t, Aki Illikainen from GymPlus shared what real facility data can reveal about member behaviour, equipment usage, access patterns, and the future of fitness analytics.
One key point from the discussion: revenue and membership numbers matter, but they often show the outcome too late.
"Revenue tells you the score, but the facility itself tells you the game."