The experienced SPIRALBOX Production team has a successful track record in developing and executing complex print and production jobs. The results have been cost-effective collateral, direct marketing and print materials. The goal of our production department is to identify the best resources that complement our clients’ budget parameters. Media
Message delivery that's strategic, visible, measur
able. It’s not often that a midsized agency has an in-house media department of top-notch professionals. It’s even rarer to have an agency partner as the media director. At SPIRALBOX we provide media solutions that enhance the impact of creative in order to accelerate measurable results. This requires going beyond numbers, formulae and media jargon. It requires critical thinking skills, curiosity and a process that uncovers areas, often small, that contribute beyond face value to strengthen awareness.
“A subtle but significant change in presentation … making it more memorable” ..... Malcolm Gladwell,The Tipping Point
SPIRALBOX’s starting point is a thorough knowledge of all options from traditional to online, from mass media to one-on-one. But implementing this knowledge to plan the best route for creative and budgets requires more: Understanding the net effectiveness of different combinations; incorporating syndicated research and other studies to provide insight into target audiences; extending media investments with 15%–20% additional exposure through negotiations; and measuring results for accountability. Creative
Solving issues, satisfying audiences, winning awards. The Creative Department takes its cue from observing the marketing trends in each of our clients’ respective categories. Then applies that knowledge to fresh, persuasive executions. Every project begins with the notion that strategy needs to be paid off through concept, idea and delivery. The goal: target audience awareness, action and adoption. Our group at SPIRALBOX consists of writers, art directors, interactive programmers and people dedicated to print production and premium procurement. SPIRALBOX even employs a full-time photographer who operates a 600 square-foot in-house photography studio. The Creative team is made up of people who are as passionate about the success of their clients as they are about their own artistic crafts. The result is award-winning creative that delivers the goods. Account Services
Focused on building business. It’s about finding big dollar opportunities for our clients while watching every little dollar SPIRALBOX manages. It’s about knowing as much as possible about each client’s business and admitting what we don’t know. It’s about hitting deadlines and hitting strategic goals. Account service people at SPIRALBOX are great at finding the right balance. They think strategically about the brand and the marketing objectives. They are skilled at developing plans and programs, and then carefully managing projects within the agency by using the SPIRALBOX processes that keep everyone informed. Conference reports, creative plans of attack, status reports and budget recaps all keep the interaction with clients directed and clear. Our people are open and honest. They are responsive and always willing to share their insight and opinions. It’s this professional approach that guides the efforts and keeps the brand strategy in place.
