24/08/2026
AI is not only changing marketing tools.. it is rewriting the entire script🎬
Ahella ElSaban, Co-founder and Executive Vice Chairman of Exits MENA, will moderate a dynamic conversation exploring how AI is transforming media, creativity, content, and the way brands connect with their audiences.
Joining the panel:
Hala Abdel Wadood, Chief Corporate Communication, Hyde Park; Salma Mohamed, Google–YouTube; Ahmed Youssef, Peace Cake; and Haidy Hashish, Senior Regional Partnerships and Operations Manager, TikTok;
📅 2-8 September
📍 Dubai World Trade Centre – NexGen