09/08/2021
Digital media has overtaken traditional media for the first time.
Digital newspapers have seen an annual growth of 11,8%, and periodic readership has increased from 49,4% to 61,2 in just one year. Furthermore, all digital media types have experiences some degree of growth in weekly usage over the past year, while the opposite is true for legacy media.
Readers aged 25-34 still have the highest rate of digital media use, but adoption is also high amongst other age brackets.
