Upright Capital

13/03/2026

The world of software has changed more in February than in the preceding 40 years. In a recent interview with KapitalWatch, our CEO and Co-founder Christian Risom shared why Upright is going all in on AI-driven automation across the portfolio.

All hands on deck 🦾

Christian Risom explains why Upright is going all in on AI-driven automation across its portfolio after a breakthrough in early 2026.

07/11/2024

Congratulations to for receiving nine accolades at this year’s . This achievement marks yet another milestone on Framna’s journey towards becoming the world’s leading digital product agency 🏆🏆🏆🏆🏆🏆🏆🏆🏆

28/08/2024

We are very happy to announce that market leading Dutch agency Move has joined Framna. Move brings valuable expertise in financial services, insurance, and aviation, further strengthening Framna’s presence in the Dutch market. This partnership aligns with the shared vision of crafting meaningful digital products that provide real value to Framna’s partners.

28/02/2024

We are happy to announce that we have invested in Frihedsbrevet with one seat on the Board of Directors. It is exciting for us to bring our experience to bear in advancing Denmark’s independent, member-based investigative media.

Først solgte han en enhed i bureauet, dernæst solgte han aktiemajoriteten i moderbureauet. Nu bruger han nogle af pengene i mediebranchen.

02/08/2023

Back when the Danish app industry was in its infancy there were a handful of companies that would specialise in delivering best-in-class mobile apps. One by one they were gobbled up by big agencies that saw apps as just another vertical to have under their belt. Only two have remained steadfast independent and today we are excited to announce that they will unite, as Shape has acquired Novasa. Alongside Bontouch and Waterland Private Equity we are set to forge the leading digital product agency worldwide together. To infinity and beyond 🚀

Shape has acquired the Danish mobile application specialist Novasa to further strengthen the position as the leading app development agency in Denmark.

28/06/2023

This is a major milestone on the journey Shape set out on with Waterland Private Equity late April. We are thrilled that Bontouch has joined as our founding partner, and together we are going to create the world’s leading digital product agency. The kinship between Bontouch and Shape runs deep and we couldn’t have found a better partner to do this ride alongside. Both will continue to grow organically while we pursue further international expansion through acquisitions of digital product agencies with Waterland serving as our ideal partner. It’s onwards and upwards from here 🚀

28/06/2023

This is a major milestone on the journey Shape set out on with Waterland Private Equity Investments late April. We are thrilled that Bontouch has joined as our founding partner, and together we are going to create the world’s leading digital product agency. The kinship between Bontouch and Shape runs deep and we couldn’t have found a better partner to do this ride alongside. Both will continue to grow organically while we pursue further international expansion through acquisitions of digital product agencies with Waterland serving as our ideal partner. It’s onwards and upwards from here 🚀

📣 Major news alert!

Swedish app agency Bontouch 🇸🇪 is joining forces with Shape and Waterland Private Equity on the journey of becoming the leading digital product agency in the world. 🌍

Back in April we forged a partnership with Waterland Private Equity to expand our business and go global. The partnership with Bontouch is a great step towards becoming a global powerhouse. 💪

“This strategic move not only strengthens our position in the market but it also forges a powerful alliance that will redefine the Nordic mobile app landscape,” says Kristian Friis, Managing Director at Shape.

Read more about the new partnership right here 👉 https://eu1.hubs.ly/H04hh2N0

28/04/2023

In 2010 we were a handful who dared to dream up a type of agency that did not yet exist. Since then Shape has become the market leading Danish app agency in growth, financial results, client portfolio and accolades. Along the way a few dear friends have come aboard to take the helm day to day, but our journey has been staunchly independent until now. Today marks a new dawn as Waterland Private Equity acquires a majority stake in Shape and we set out to become an app agency juggernaut worldwide. We are immensely proud of how far our company has come, and ingenuously buoyant about the course we have set 🚀

06/03/2023

Today we completed our hattrick of nominations for Entrepreneur of the Year by 🙏🙏🙏

07/12/2022

We are very happy that PwC have named us amongst the most accomplished owner-leaders of Copenhagen 🙏