WIDU Kenya

The smart way to support friends and family.



𝗢𝘂𝗿 𝗠𝗶𝘀𝘀𝗶𝗼𝗻

WIDU.africa is a digital platform that mobilises diaspora remittances into sustainable investments to support the development of micro and small businesses in Kenya. Our goal is to empower local Kenyan entrepreneurs, create new job opportunities and strengthen the local economy. Through a transparent, reliable and safe channel, WIDU.af

rica allows members of the diaspora to support their friends and family by jointly applying for our financing instruments. WIDU is always free of charge.



𝗢𝘂𝗿 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗻𝗴 𝗧𝗼𝗼𝗹𝘀 𝗮𝗻𝗱 𝗦𝘂𝗽𝗽𝗼𝗿𝘁. A diaspora donor and a local entrepreneur apply together on the WIDU.africa platform. Once the investment plan is approved, WIDU.africa provides technical support through three tailored coaching sessions and disburses a grant that matches the contributions of both applicants, up to 3’000€. Stay informed about our Local Calls through our social media channels. These are time-limited thematic financing opportunities of up to 5’000€ that do not require diaspora participation.



𝗪𝗵𝗼 𝗰𝗮𝗻 𝗔𝗽𝗽𝗹𝘆? Kenyan residing in one of the 27 countries of the European Union, Norway or Switzerland can participate in the programme and support their friends and family in Kenya. On the beneficiary side, all project leaders and entrepreneurs, regardless of sector, are eligible to apply. The only exception is Local Calls that require specific thematic eligibility criteria. WIDU.africa works to support local entrepreneurs in eight other African countries: Côte d’Ivoire, Cameroon, Ethiopia, Gambia, Ghana, Senegal, Togo and Tunisia



𝗪𝗮𝗻𝘁 𝘁𝗼 𝗞𝗻𝗼𝘄 𝗠𝗼𝗿𝗲? For more information about WIDU, including updates, our impact and new financing opportunities, visit our website www.widu.africa or follow us on social media. If you have any questions, you can always reach us at: [email protected]



𝗔𝗯𝗼𝘂𝘁 𝗪𝗜𝗗𝗨.𝗮𝗳𝗿𝗶𝗰𝗮 𝗶𝗻 𝗞𝗲𝗻𝘆𝗮

WIDU.africa is a project implemented by the Deutsche Gesellschaft für internationale Zusammenarbeit (GIZ) GmbH on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ). In collaboration with the African diaspora in Europe, WIDU applies an innovative approach that combines financial support and coaching to strengthen new and existing micro and small businesses in Africa, leading to the creation of new jobs and economic development