eye square GmbH

eye square GmbH Impressum: https://www.eye-square.com/de/impressum/
Geschäftsführer Dipl.-Psych. Michael Schießl eye square :: experience research.

eye square is a leading global provider of experience research. We specialize in the fields of User Experience, Brand & Media and Shopper Experience. A group of User Experience researchers and experts in the field of Implicit Research founded eye square in 1999. Right from the start eye square pioneered the use of eye tracking for user and market research. Based on our experience we have built up

one of the largest databases of commercial eye tracking, and emotional measurement data worldwide. These data allow us to benchmark how users experience new websites, mobile applications products, advertisements and marketing materials against established biomarkers. eye square’s extensive client portfolio include major companies such as eBay, LG Electronics, Allianz, Deutsche Telekom, Google, P&G, just to mention a few. Our teams are based in Berlin, London, Seoul and Tokyo from where they conduct their innovative projects in all parts of the world.

06/07/2026

From Berlin to Düsseldorf! 🚄 Our Brand & Media experts Stefan, Florian, and Simon spent an amazing time at the Festival, catching up with old friends and soaking in a masterclass of entertainment.

Between meeting the lovely Woozle Goozle, enjoying ARD-Media’s breathtaking sand painting show with live music by Molly Sue, and watching RTL’s star chefs rock the stage, we were reminded why we love what we do. RTL’s top chefs like Tim Mälzer brilliantly mapped out how entertainment positioning isn't just about cooking, but about core human archetypes.

Television moves, connects, and creates an objective, measurable impact. This perfectly aligns with our media ethnography and implicit research at eye square: television and BVOD provide that relaxed "lean-back" atmosphere where emotional advertising really sticks in consumers' memories.

A huge thank you to the organizers for a show packed with emotion and inspiration! We’re back in Berlin and ready to turn these big impressions into actionable insights for your next media campaign. 📺✨

🌉 🤝 Building bridges between Berlin and Ghana: Swipe to see what happened when a leading tech delegation from Ghana vis...
03/07/2026

🌉 🤝 Building bridges between Berlin and Ghana: Swipe to see what happened when a leading tech delegation from Ghana visited our Berlin HQ!

We hosted amazing female entrepreneurs, founders, academics, and representatives from Digivibe and the AFOS Foundation.

🚀 And we shared a mission: building networks, sharing knowledge and enabling tech careers.
Digivibe is a targeted digital skills and career development initiative in Ghana and implemented by AFOS Foundation.

Philipp Reiter and Frederick Alloh presented our company and Eye-Tracking, a technology that is likely of interest to our visitors as Ghana is developing into a dynamic, mobile-first market offering new career opportunities and potential for market research.

✨ We believe that insights come from stepping outside our comfort zone by combining science, business and international talent. This helps to keep our methods at the cutting-edge of global market research, and it also creates a valuable opportunity for organisations such as AFOS to create career opportunities for young people, especially women in Africa.

Thanks for the lively exchange and for visiting us at our headquarters! 🙏

🎯🔨💪🎉 Team eye square in action! Yesterday, we had a fantastic time at the 7th Research Plus Berlin 2026.Rhoda Ellies an...
01/07/2026

🎯🔨💪🎉 Team eye square in action! Yesterday, we had a fantastic time at the 7th Research Plus Berlin 2026.

Rhoda Ellies and Julia Herr from our Brand and Media team showed the crowd how AI and Augmented Reality are reshaping the customer journey, consumer reality, and ad attention.

Quick insights from their presentation:
• GenAI, VR, and video boost marketing success across the entire funnel.
• AI is a tool for human creators, not a replacement.
• Transparency with AI-generated content builds brand trust.

We also learned a ton from our fellow speakers Holger Lütters and Dr. Steffen Schmidt about vibe coding and AI implementation in research. It’s clear: AI brings massive opportunities, but we must tackle the challenges together!

Thank you so much to the DGOF, Malte Friedrich-Freksa, and the horizoom GmbH team for organizing such a wonderful night of networking and inspiration! 🥂✨

From Mitte to Kreuzberg: eye square takes over Berlin! ☀️🚢Our summer company outing last week was one for the books! Wit...
30/06/2026

From Mitte to Kreuzberg: eye square takes over Berlin! ☀️🚢

Our summer company outing last week was one for the books! With the summer sun blazing, our entire team—including our amazing US crew who flew in for the event—spent the day exploring Berlin from the streets to the water.

Here is how our perfect day went down:

📍 Started with culture and history around the Humboldt Forum & Museum Island with our CEO Michael Schießl.

📍 Took a shady rest at the iconic "Schwangere Auster" (Haus der Kulturen der Welt).

📍 Cruised down the Spree on a private boat to catch the breeze.

📍 Finished with cold drinks at a beer garden in Kreuzberg near our HQ.

At eye square, team building isn't just a buzzword, it is at the core of who we are. Spending time together outside the office keeps our global team connected and inspired.

Huge thanks to our management for making these legendary events happen, and massive kudos to Philipp Reiter and Katharina Müller for planning it all so perfectly! 🌟

🎓 Studium fertig... und was kommt jetzt? Wie wäre es mit dem perfekten Karrierestart in Berlin-Kreuzberg? 🏢✨ Unser Team ...
29/06/2026

🎓 Studium fertig... und was kommt jetzt? Wie wäre es mit dem perfekten Karrierestart in Berlin-Kreuzberg?

🏢✨ Unser Team bei eye square sucht ab sofort ein neues Gesicht für den Bereich User Insights & UX! Wenn du Lust hast, die Brücke zwischen menschlicher Psychologie und digitalen Trends zu schlagen, ist unser 6-monatiges Trainee-Programm genau dein Ding.

🤝 Das Geniale daran? Du startest direkt in die echte Projektarbeit für große, internationale Unternehmen, lernst modernste Research-Tools (wie Eye Tracking) kennen und hast nach den 6 Monaten eine garantierte Übernahmeoption in der Tasche!

Passt das zu dir?
✔️ Abschluss in Psychologie, Soziologie, WiWi oder Kommunikation
✔️ Begeisterung für digitale Trends, UX-Tests und Datenanalysen
✔️ Empathie für Interviewpartner & exzellentes Deutsch/Englisch
✔️ Lust auf ein dynamisches Team und eine super Work-Life-Balance (inklusive extra vielen Urlaubstagen und hybridem Arbeiten an der Spree!)

Du erkennst dich wieder? Oder kennst du jemanden aus deinem Studium, der genau nach dieser Chance sucht?
👉 Dann teile gerne unseren Beitrag!

Alle Infos und den direkten Bewerbungs-Link findest du hier:
https://www.eye-square.com/de/jobs/ -2658023

26/06/2026

. ݁₊ ⊹ . ݁˖ . ݁ In today's fragmented media landscape, attention has emerged as the essential currency in media planning. Only those who successfully capture and maintain this attention can realize significant advertising impact.

🤝 📊 Our collaborative study, "Attention Works," conducted with OMD Germany, synthesizes current research on attention and provides valuable insights for communication strategies. This analysis is grounded in our extensive database, which encompasses nearly 13,000 advertising materials, including a foundational study from Screenforce.

Recently, Screenforce Deutschland has released an excellent cheat sheet that effectively encapsulates the key findings from "Attention Works."

⬇️ Click here to download:
https://www.screenforce.de/studie/kurzstudie-attention-works

23/06/2026

🚀 Big news for the Berlin-Brandenburg market research community! Our very own Christian Göldner (Principal Research Consultant at eye square) has officially stepped into his role as Co-Head of the BVM regional group alongside Sindy Krambeer!

Why is this a game-changer for local insights professionals? See how they duo is bridging technology and human psychology to shape the future of our industry in the region Berlin-Brandenburg:

🧠 At eye square, Christian bridges psychological depth with technological innovation, focusing on what consumers actually do and feel, not just what they say. Now, he’s bringing this exact data-driven, practical mindset to the BVM network.

🌊 Tackling the AI & Data Wave
The industry is moving fast. AI integration, data quality, and shifting client demands are reshaping our daily work. Christian’s vision? "We stay future-proof if we stay in exchange and learn from each other."

⚖️ The Power of Co-Leadership
How do you balance a high-level consulting role at eye square with leading a major association?
• Early planning & clear processes
• Perfect synergy: Sindy brings 20 years of qualitative expertise; Christian drives quantitative, tech-focused project management.

🚪 Open Doors for Non-Members
The best part? BVM regional evenings are completely FREE and open to non-members. It is the ultimate space for corporate researchers, agencies, and freelancers to connect at eye level.

👉 Click the link in our bio/comments to read the full, insightful interview on why Berlin-Brandenburg is the place to be for innovative research!

🛳 Our flagship event is back! eye square invites you to the Memex Conference 2026 in Berlin on September 17, 2026. Under...
20/06/2026

🛳 Our flagship event is back! eye square invites you to the Memex Conference 2026 in Berlin on September 17, 2026.
Under this year's motto, "Attention in the Age of AI, Redefine Human Experience in the New Era of AI," we are bridging the gap between science, technology, and marketing to future-proof your brand.

For what reason has this year been designated by this particular motto?

AI is unleashing a massive wave of digital content, from endless social media reels to automated product reviews. In this fast-changing landscape, understanding real human attention is more crucial than ever. Can you still tell what is real and what is AI-driven in your daily feed?

Why you should be there:
✨ Directly exchange ideas with industry pioneers.
📊 Gain practical insights using live eye-tracking data and UX metrics.
💡 Master the tools needed to grab consumer attention and build deep, human-centric connections.

Ready to see how brand building succeeds in the age of artificial intelligence? Let’s explore it together in Berlin!

👇 Click the link below to view the program and register now:

🔗https://www.memex-conference.com/

Jobangebot! Dein Einstieg in die IT-Welt mitten in Berlin-Kreuzberg! ⁴⁰⁴🤖💥֎‼️ Du liebst Technik, tüftelst gerne an Hard-...
19/06/2026

Jobangebot! Dein Einstieg in die IT-Welt mitten in Berlin-Kreuzberg!

⁴⁰⁴🤖💥֎‼️
Du liebst Technik, tüftelst gerne an Hard- und Software und suchst nach einem Job mit echter Perspektive? Wir bei eye square suchen Verstärkung für unser IT-Team im Entry-Level!

Bei uns erwartet dich keine sterile Großraumbüro-Atmosphäre, sondern ein dynamisches, internationales Team direkt an der Spree.

💻✨ Wir nutzen Technik nicht nur, wir verstehen sie. Du betreust unsere Office-Arbeitsplätze, optimierst Windows-Clients und begleitest uns bei der Integration von AI-Technologien.

Das bieten wir dir:
‣ Abwechslungsreiche Aufgaben statt stumpfer Fließbandarbeit.
‣ Ein unterstützendes Team, das Wissen aktiv teilt.
‣ Raum für deine eigenen Ideen.

Egal ob abgeschlossene Ausbildung oder leidenschaftlicher Quereinstieg mit Praxiserfahrung: Wenn du strukturiert denkst, gut Englisch sprichst (wir sind ein vielsprachiges Team) und Spaß am Umgang mit Menschen hast, bist du bei uns richtig.

Klingt nach deiner Zukunft? Dann schicke uns deine Bewerbung (Anschreiben, Lebenslauf, Zeugnisse) als ein kompaktes PDF-Dokument. Wir freuen uns auf dich!

👉 Hier geht es zur Bewerbung:
https://www.eye-square.com/de/jobs/ -2603033

In today's digital age, rapid content creation is key. So, understanding advertising effectiveness is essential.👥💬 Our l...
18/06/2026

In today's digital age, rapid content creation is key. So, understanding advertising effectiveness is essential.

👥💬 Our latest interview with W&V focuses on our NEW SCREENFORCE STUDY. It looks at how advanced facial coding technology identifies over 40 emotional responses. This links implicit emotions to explicit ROI.

🔑 Those are the key insights from the interview:

✔ Strong emotional connections significantly boost purchase intent and brand recall.

✔ Shocking or provoking audiences leads to avoidance, reducing attention by 5 seconds.

✔ Sophisticated semantic AI models capture subtle reactions, such as amused smirks or surprised smiles. These surpass traditional surveys.

Marvin Vogt, who has been interviewed together with Stefan Schoenherr concludes that emotional ads are more effective because they stand out and reach the target audience. This makes for better advertising, for everyone. I'd rather watch a good, personal ad than a trivial one. Consumers deserve good advertising!

👉 Read the full interview on ad effectiveness here:
https://www.wuv.de/Exklusiv/Specials/Screenforce-Festival-2026/Mit-Emotionen-wird-Werbung-besser-fuer-alle

Adresse

Schlesische Straße 29-30
Berlin
10997

Öffnungszeiten

Montag 09:00 - 20:00
Dienstag 09:00 - 20:00
Mittwoch 09:00 - 20:00
Donnerstag 09:00 - 20:00
Freitag 09:00 - 20:00

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+49306981440

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