10/10/2026
🇺🇸✨ Fresh insights from Advertising Week New York 2026!
Our team spent four days diving deep into the future of advertising, and we are coming home with an incredible playbook for the upcoming shopping season.
The absolute highlight: We shared the Tech Stage with Snap Inc., Horizon Media, Tropical Smoothie Café and eye square! Presenting our joint research "Beyond the Pin," we shared insights from 4,700 digital map users.
The big takeaway? People are using digital maps to explore and find spontaneous inspiration rather than just navigating a set route. In fact, 72% of users are open to visiting a physical location after seeing it as a sponsored pin! For brands, showing up on Promoted Places is a massive win across the full marketing funnel.
🙌 A huge thank you to Kara Louis, Aarti Bhaskaran, Laura Sammartino, Maya Mallan Steeves, and our Matthias Rothensee for bringing this data to life on stage!
Also in the spotlight: the creator economy.
To learn more, we attended the talk by Karin Tracy (Meta), Alexis Barber, and Amanda Jones on the Great Minds Stage and gained deep insights: How can you turn a viral video (like a Reel) into an immediate purchase without customers losing interest on their way to the online store?
At the conference, Meta announced brand-new AI tools that will revolutionize shopping directly in Messenger or via Meta AI through Direct Checkout.
Brands need to rethink their approach now:
• Give creators the space to express their own authentic voices.
• Eliminate friction points during the purchase process (e.g., through automated link replies in DMs).
• Listen closely to what the community is already saying about the products.
🚀 After Advertising Week, we’re ready to put all these insights into practice right away!
