12/10/2026
In an interview with Lithuanian business outlet Verslo žinios, Marius Varneckas, Head of UAB "Freedom24 Lithuania", tied agent of Freedom Finance Europe Ltd., spoke about two things shaping the future of investment platforms: trust and the development of broader financial ecosystems.
According to Marius, investing in Lithuania is becoming part of everyday financial planning. Fewer people come looking for quick profits, and more want to understand asset classes, risk management and long-term capital building before they start. Changes to the pension system have added to this, and many investors now top up their accounts regularly and choose ETFs and diversified portfolios 📈
Marius notes that technology can make investing simpler, but it cannot replace the trust that comes from human contact. For new investors in particular, being able to discuss where to start and how to manage risk in their native language builds confidence. The same principle guides how Freedom24 uses AI: it helps specialists process large volumes of data faster, while decisions and responsibility stay with people.
"The more technology enters the financial sector, the more important trust becomes. Trust will remain the primary currency by which the success of financial institutions is measured," says Marius.
🔗 Read more on Verslo žinios: https://www.vz.lt/finansai/2026/10/07/freedom24-vadovas-lietuvoje-investavimo-platformu-ateitis-ne-vien-akcijos-o-visa-finansiniu-paslaugu-ekosistema-591004