18/05/2025
Changing societal behaviour is tough. It is a slow-burning project that a little company like Again Again can and does contribute to, but we are just one tiny strand in a big picture. Over the years, we have invested heavily into this contribution with social media campaigns, and we are proud of the momentum that we have seen in this movement, without being able to truly claim it as the result of just our investment.
You may have noticed that our social media presence has pulled back in recent months, and this is a conscious action. Like all companies, we need to ensure we get the best return on our efforts, and we have come to understand that investing into behaviour change via our own social media channels may not be it.
Rest assured though that our efforts continue. We are now deploying our events cup solution in the Bay of Plenty. We are supporting our delivery partners in Hawkes Bay and Christchurch do the same. And we have the next tranche of innovation in development - it is really exciting, but not ready to unveil!
Reuse around the world is growing. But in Aotearoa, this right-wing government has dismantled and repealed most of the proposed legislation that was in the pipeline to support a circular economy for packaging. The EPR scheme remains in development, but with reuse taken off the table before planning even started, that is unlikely to support the change we are working towards. Nonetheless , we see large corporations increasingly engaged in the kaupapa and Again Again is excited to be supporting a number of projects led by such organisations.
Our social media channels are quiet, but the work continues, and the energy is still right there supporting the future of reuse in New Zealand. Stand by.