29/04/2024
Head to the link in our bio now to watch an interview with Carlos Villa, GCC’s Agronomy Director, where he lays out GCC’s agronomy strategy, his team’s role in bringing value to the business and fundamentally improving the coffee industry in Colombia.
Read more below ⬇️
At .colombia we have focused the future of our business around three key pillars:
1. Be the most advanced coffee producer in the world
2. Vertically integrate into selling roasted coffee
3. Monetize coffee byproducts
When our business acquires new farmland, we are taking over productive farmland that has often been managed with conventional, usually outdated, techniques that have been used in the coffee sector for decades. These traditional strategies often damage soil health, restrict productivity, and are susceptible to pests and climate risks. As Carlos describes in this video, his team recovers and re-establishes the soil and tree health on our new farms so that our operations can be significantly more productive and cost-effective for the long-term.
How do we measure productivity?
You can’t just look at GCC’s total annual production, which has nearly doubled year over year from 2022 to 2023, because that includes newly acquired farmland that skews an apples-to-apples comparison.
The best way to determine whether our strategies are effective is to view our productivity on the farms that we have owned for at least three years where we can clearly compare operating results from a pre-GCC agronomy model to a post-GCC model.
Swipe ➡️ on this post to see a chart summarizing the isolated production of farms purchased in 2020. We saw the true potential for this land to be managed differently and, in 2021, began to think long-term.
Production fell in the first year as we restructured the lots, but quickly recovered, with production in 2023 being 21% higher than it was in 2020. Now, with nearly 2 million trees on these farms, new lots maturing into their productive years, and our agronomy team’s long-term strategies taking effect, we expect production on these farms this year to be 79% higher than 2020 figures.
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