RLF Advisory

RLF Advisory Advise Meaningfully | Serve Honourably | Enhance the Lives of Others | Since 1976

Four years of building beds. And our biggest crew yet. 🛏️💙 Yesterday, our team traded spreadsheets and emails for sawdus...
09/02/2026

Four years of building beds. And our biggest crew yet. 🛏️💙

Yesterday, our team traded spreadsheets and emails for sawdust and power tools for our fourth Build Day with Sleep In Heavenly Peace - MB, Winnipeg. Once again, we were joined by our friends at Value Partners Investments and the Value Partners Charitable Foundation.

This has become a day our team genuinely looks forward to each year. There’s something pretty special about working side by side, turning stacks of lumber into beds that will soon have an important place in the homes of local families.

And with our biggest group of volunteers yet, we were able to build 33 beds for kids in our community!

We’re grateful to the Sleep in Heavenly Peace Winnipeg team for welcoming us back and for the work they do year-round to make sure more children have a safe, comfortable place to sleep - because no kid sleeps on the floor in our town!

All in all, it was a great day, a great group of people, and a few more beds ready for their new homes.

People often assume that once you've accumulated enough wealth, financial uncertainty disappears. But in our experience,...
08/26/2026

People often assume that once you've accumulated enough wealth, financial uncertainty disappears.

But in our experience, the questions simply change.

❓ Will we be able to help our children without creating dependence?

❓ Are we making the most of what we've built?

❓ Will our plans still work if life doesn't unfold as expected?

❓ How do we transition our wealth in a way that reflects our values?

These aren't questions driven by fear. They're the result of caring deeply about your family, future, and the responsibility that comes with success.

Over the course of 50 years of working with clients, we've found that financial confidence doesn't come from reaching a certain number. It comes from understanding your options, having a thoughtful plan, and knowing how today's decisions affect tomorrow's possibilities.

That's what transforms the question, "Do we have enough?" from a lingering source of uncertainty into something you can answer with confidence.

Think about the people on your team: ➡️ A recent graduate. ➡️ A working parent. ➡️ Someone who's been with your organiza...
08/19/2026

Think about the people on your team:

➡️ A recent graduate.

➡️ A working parent.

➡️ Someone who's been with your organization for 25 years and is beginning to think about retirement.

They're all covered by the same benefits plan, but they're probably looking for very different things from it.

In our latest article, our very own Ian Carpick explores why the strongest benefits strategies recognize that employee needs change over time, and how employers can build programs that evolve alongside their workforce.

Sometimes the best improvement isn't adding more benefits. It's making sure your plan still reflects the people it's meant to support.

Read the full article here: https://bit.ly/4bg7B8h

Ten years of bottled water. Ten summers of showing up for our community. ☀️ This year marks the 10th annual Bottled Wate...
08/14/2026

Ten years of bottled water. Ten summers of showing up for our community. ☀️

This year marks the 10th annual Bottled Water Drive organized by our friends at World of Water in support of Main Street Project Inc., and we’re proud to be a part of it once again.

It’s an initiative that fills a very real need, particularly during this year's especially hot summer!

Main Street Project’s Van Outreach Team travels throughout Winnipeg connecting with our most vulnerable people where they are and providing essential resources, including bottled water. Earlier this summer, the team was handing out around 100 bottles per day during periods of extreme heat.

❗ But after weeks of high temperatures, that need has grown. This month, they now need an average of 288 bottles every day to support their outreach efforts.

That’s a lot of water, and a good reminder of the impact that can be made when local organizations, businesses, and individuals work together.

Congratulations to World of Water on 10 years of leading this initiative, and thank you to the Main Street Project team for the work you continue to do throughout our city.

💙 If you’d like to help, bottled water can be dropped off at Main Street Project, 167 Logan Avenue, Monday to Friday from 8:00 a.m. to 6:30 p.m. To coordinate your drop off, please email [email protected]

You can also support their work by donating on their website: https://bit.ly/3RSx8hg

🌟 Team spotlight: Meet Ian Carpick! At RLF Advisory, solving complex problems starts with understanding people. As Partn...
08/12/2026

🌟 Team spotlight: Meet Ian Carpick!

At RLF Advisory, solving complex problems starts with understanding people. As Partner and leader of our Business Advisory, Ian Carpick works closely with business owners and organizations to help them navigate challenges, support their employees, and make confident decisions for the future. His thoughtful approach and commitment to doing the right thing make him a trusted advisor to clients and a valued leader on our team.

☕ What’s your go-to coffee (or tea) order?

Coffee. Black and strong.

🧭 What brought you to RLF Advisory – and what’s kept you here?

I first got to know the team while working on the insurance carrier side of the industry. I always admired RLF’s reputation, so when the opportunity arose to join the firm, I didn't hesitate. What’s kept me here is the positive energy that comes from collaborating with a great team and building long-term relationships with the clients we have the privilege of serving.

🤝 RLF talks about “Serving in a way that is meaningful, honourable and enhances the lives of others.” What does that mean in your day-to-day work?

It means always doing the right thing, putting the client’s interests first, and making sure the advice and work we provide leaves them in a better place than we found them.

💙 What’s something you’ve learned from your time with RLF Advisory that’s stayed with you?

Doing the right thing will always pay dividends. Maybe not immediately, but always over the long term.

💬 What’s a book, movie, podcast – or even a quote – that's had an impact on you?

My father’s advice: “Always do the right thing and treat people the way you’d want to be treated.” After more than 40 years in our industry, he was an incredible role model both professionally and personally.

✅ What part of your work gives you the most satisfaction?

Helping clients solve problems and navigate difficult situations – and seeing the results positively impact their organizations and employees.

3️⃣ If you had to describe RLF Advisory in just three words, what would they be?

Integrity. Trust. Commitment.

🥘 What’s a simple pleasure or small daily habit that adds joy to your day?

Cooking. I find it relaxing, and there’s something rewarding about preparing a great meal and sharing it with family and friends.

⛳ When you’re not working, where can we find you?

Keeping up with our three active kids. In the winter, usually at the hockey rink. In the summer, at the golf course or on the football field.

Ian’s approach is rooted in something simple: do the right thing, every time. That philosophy has helped him build trusted relationships with clients, colleagues, and the businesses he serves, and it continues to guide the work we do every day.

Executives: What's the biggest financial decision you've made because of your career? For some, it's accepting a promoti...
08/05/2026

Executives: What's the biggest financial decision you've made because of your career?

For some, it's accepting a promotion. For others, it's relocating, joining a new company, or deciding it's finally time to slow down.

Sometimes, the career decision itself is the easy part.

Understanding how it affects everything else, from taxes and retirement to executive compensation and long-term financial flexibility, is where thoughtful planning makes all the difference.

In our latest article, we explore why career transitions create ripple effects that extend beyond your paycheque, and why revisiting your financial plan before, during, and after these moments can help you make more informed decisions about what's next.

Read it here: https://bit.ly/4pSnUhq

Summer often means something that's becoming increasingly rare: having multiple generations of your family together in o...
07/29/2026

Summer often means something that's becoming increasingly rare: having multiple generations of your family together in one place. ☀️⛱️

Whether it's a cottage weekend, a family vacation, or a backyard barbecue, these gatherings create an opportunity to have conversations that are easy to put off during the rest of the year.

Not necessarily about money, but about the things that matter most: Family history. Values. Future plans. Aging parents. The lessons you hope to pass on to children and grandchildren.

Many families assume there will always be another opportunity to have these discussions. The reality is that meaningful conversations rarely happen by accident. They happen when someone takes the first step.

This summer, consider asking a few simple questions:

✅ What are we most proud of as a family?

✅ What traditions do we hope future generations will continue?

✅ What stories haven't been told yet?

✅ What should our children and grandchildren know about our family's journey?

The answers may become part of your family's legacy long before any wealth is transferred.

In our latest article, we explore why family gatherings can be the perfect time to discuss the things that matter most, and how these conversations can help strengthen family connections for generations to come.

➡️ Check it out now: https://bit.ly/4yK8M9N

This week, we had the opportunity to volunteer with Ronald McDonald House Manitoba through their Home for Dinner program...
07/24/2026

This week, we had the opportunity to volunteer with Ronald McDonald House Manitoba through their Home for Dinner program.

Before the evening began, we had a chance to learn more about the role Ronald McDonald House plays for Manitoba families. For many families from rural communities, the House becomes a temporary home while their child receives treatment in Winnipeg, providing a place to stay, meals, transportation, support, and a sense of normalcy during an incredibly difficult time.

As part of the Home for Dinner program, our team planned the menu (a taco bar, with a brownie bar for dessert!), purchased the groceries, and prepared dinner for the families staying at the House.

On the surface, it's a meal.

In reality, it's one less thing for a parent to think about after a long day at the hospital. One less errand. One less decision. One small moment where a family can simply sit down together.

We left with a deep appreciation for the care, thoughtfulness, and support Ronald McDonald House provides every day, and for the dedicated staff and volunteers who make it all possible.

Thank you for allowing us to be part of it. 💙

What a night! 🎉 On June 22, we gathered at the Trans Canada Brewing Company to celebrate a milestone that means so much ...
07/22/2026

What a night! 🎉

On June 22, we gathered at the Trans Canada Brewing Company to celebrate a milestone that means so much to our team: 50 years of RLF Advisory.

The evening was filled with familiar faces, great conversations, and countless memories shared with the clients, business partners, friends, family, and former team members who have helped shape our firm over the past five decades.

As we looked around the room, we couldn't help but reflect on how much has changed since Barry Adams founded Rob-Lyn Insurance & Financial Services in 1976. While our name, team, and services have evolved over the years, one thing has remained constant: our commitment to serving clients in a way that is meaningful, honourable, and enhances their lives.

To everyone who joined us, thank you for making the evening so memorable. And to everyone who has trusted us over the years, thank you for allowing us to be part of your journey. It is a privilege we never take for granted.

Here's to celebrating the relationships that brought us here, and to continuing to serve our community for many years to come.

The most expensive benefit in your plan might be the one nobody uses. Many employers spend time evaluating costs, negoti...
07/15/2026

The most expensive benefit in your plan might be the one nobody uses.

Many employers spend time evaluating costs, negotiating renewals, and comparing coverage options.

But there's another question worth asking: Do your employees actually use the benefits you're providing?

We've seen organizations invest in valuable resources such as mental health support, wellness programs, retirement savings plans, and employee assistance programs, only to discover that many employees aren't aware of what's available to them or how to access it.

When that happens, everyone misses out.

➡️ Employees may not receive the support they need.

➡️ Employers may not see the full value of their investment.

➡️ And opportunities to strengthen employee well-being and engagement can be left on the table.

A strong benefits plan isn't just about what's included. It's about helping employees understand, appreciate, and use the resources available to them.

If it's been a while since you've looked beyond premiums and coverage levels, it may be time to ask a different question: Are your employees getting the full value from the plan you've built?

Address

37 Edmonton Street
Winnipeg, MB
R3C1P8

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

(204)5942210

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