01/05/2026
The most common complaint in the insurance industry is that "my rates are going up!" In fact, when it comes to renewal, that is what most brokers prepare to hear.
The same conversation usually takes place as well.
Most brokers explain that, everything gets more expensive...there was a major fire in such and such place or flooding over in who knows where... yada, yada, yada...
But let's be real for a second.
Insurance is a business, and in that business, there are buyers and sellers.
The insurance companies are the sellers of a product, they offer you risk mitigation, protection from loss and a chance to rebuild without financial ruin in the case of disaster.
YOU are the buyer of that product. The BROKER is the person whose job it is to connect the BUYER and SELLER and educate you on all the different products out there.
In any given year, the MARKET or the ECONOMY influences the insurance companies. It dictates the price of the product, based on losses, investment income, number of buyers, and on and on. It gets pretty complicated.
The bottom line is... the insurance companies want to compete with other insurers and provide you with the best product at the best price.
So for some insurance companies, if they had a good year, they can provide a less expensive product with good coverage.
It is my job to find you these products!.
However, most people stick with the same insurance company and auto-renew, never exploring other products.
Even though there can be cheaper rates with better coverage.
So yes, rates can go up, but I AM HERE to see if we can find something better. In most cases, we can.
