09/22/2023
The ostrich effect is a financial bias that indicates our brain's tendency to ignore negative information at times of risk or danger in order to protect ourselves.
In personal finance, this could be avoiding a mounting debt or not paying sufficient attention to our spending. For investors, it could mean checking the market frequently when it is performing favorably, and less frequently when the data is negative.
While we hope that by ignoring the negative it will go away, the opposite most likely occurs: it takes a toll on our financial and emotional health. The key to keeping your head out of the sand is to have financial education and guidance.
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