Serenia Life Financial

Serenia Life Financial Serenia Life is a Canadian life insurance organization with roots that go back nearly 100 years. We're on a mission to prove a business can be kind.

Get to know us! At Serenia Life, we believe a business can be kind. And we’re on a mission to prove it. As we help you protect your financial future and the ones you love, you’ll see the difference kindness makes along the way – and not just from us. As a member-based organization, we do this by sharing our profits through community outreach and unique member benefits that help our members support

their family, their community, and the causes they care about. Our business is built on the idea that prosperity and generosity go hand in hand. Kindness begets kindness. That’s why we:
- share our profits through member benefits and to the communities we serve.
- support the causes our members care about through the creation of programs and tools that encourage them to give back.
- empower our members to make a bigger impact on the world around us — through outreach programs, donations, and seed funding for volunteers. At Serenia Life, we inspire generosity and simple human kindness.

FALSE. On the contrary, there are many reasons to think about life insurance when you're young, especially if cost is a ...
09/01/2026

FALSE. On the contrary, there are many reasons to think about life insurance when you're young, especially if cost is a concern. Why? Because the younger you are, the more affordable your coverage will be. Whether you're just starting your career, are newly married, or are thinking about buying your first home, a 10-, 20-, or 30-year term life insurance policy is an affordable way to go at this stage of your life. Learn more: https://na3.hubs.ly/y0BJlj0

A brand new school year is about to begin! We all know what that means… groups of students out in the neighbourhoods mak...
08/27/2026

A brand new school year is about to begin! We all know what that means… groups of students out in the neighbourhoods making their way to and from school. There's no better time to apply for Serenia Life's Safe Communities Benefit. Valued at $50, this "safety kit" includes glow-in-the-dark wristbands and reflective stickers, blinking lights, and a safety sign for your yard. It's completely free for Serenia Life members... but remember: Only one kit per household! Apply for yours today: https://na3.hubs.ly/y0z44C0

At Serenia Life, we were saddened to hear about Dolly Parton’s passing yesterday. Known around the world as a gifted mus...
08/26/2026

At Serenia Life, we were saddened to hear about Dolly Parton’s passing yesterday. Known around the world as a gifted musician, storyteller, actor, and businesswoman, Dolly Parton was also a deeply generous philanthropist whose impact reached far beyond the stage. Through her “Imagination Library” – a book-gifting program that mails free books to children from birth to age five – she helped bring the gift of literacy to families in Canada and around the world. Today, we honour her remarkable legacy and say goodbye with gratitude. If you’re looking for an Imagination Library program in your local area, you can do a quick search here: https://na3.hubs.ly/y0Bq790

If you don't have time to read a full article, you'll love our new series, Quick Q&As! Once a month, we answer a questio...
08/26/2026

If you don't have time to read a full article, you'll love our new series, Quick Q&As! Once a month, we answer a question that many Canadians are asking about what can feel like a complex topic — and we break it all down for you in a few short paragraphs. So, what do you think: How can life insurance help you pass wealth to your children? Find out: https://na3.hubs.ly/y0Bprv0

Start the school year off right. Save money AND make money with Serenia Life's 'Grow With Them Plan,' affordable whole l...
08/25/2026

Start the school year off right. Save money AND make money with Serenia Life's 'Grow With Them Plan,' affordable whole life insurance for children and babies... at up to 25% off your first-year payments! This plan comes with an investment component that grows over your child's lifetime — that's money they can access later in life... to help pay for post-secondary education, a new car, a gap year, or even a down payment on a home! Learn more: https://na3.hubs.ly/y0z43Y0

For World Humanitarian Day, it may be time to think of little ones all around the world as our own. Why? Because 1 in 5 ...
08/19/2026

For World Humanitarian Day, it may be time to think of little ones all around the world as our own. Why? Because 1 in 5 children globally live in (or are fleeing) conflict zones. While this is truly heart-breaking, you can help! Find a few giving options on the UN's website: https://na3.hubs.ly/y0z4940

For World Photo Day, we're showcasing some of the great shots that have come in through this year's photo contest. The t...
08/19/2026

For World Photo Day, we're showcasing some of the great shots that have come in through this year's photo contest. The theme, "It's a Beautiful Day in the Neighbourhood," gives Serenia Life staff the opportunity to shine a light on some of their favourite spots in their 'hood. From colourful porch flowers, to 'walking' the dog in a nearby park, to a lovely lighthouse near a family camping site, to cats hanging out on the front steps, we can't wait to see it all come together in our 2027 employee calendar.

We're thrilled to be the fist life insurer in Canada to offer LifeVault (by Empathy) to our members. This easy-to-use di...
08/17/2026

We're thrilled to be the fist life insurer in Canada to offer LifeVault (by Empathy) to our members. This easy-to-use digital platform is your one-stop shop for creating your will and power of attorney, securely storing ALL of your estate planning documents, and sharing them with your lawyer, executor, and trusted family members. Learn more: https://na3.hubs.ly/y0z4930

! A Serenia member used his Volunteer Benefit to volunteer as Crew Chief for Every Step Is Good in support of The Leuke...
08/14/2026

! A Serenia member used his Volunteer Benefit to volunteer as Crew Chief for Every Step Is Good in support of The Leukemia & Lymphoma Society of Canada. As a retired geologist, he was able to bring a highly specialized set of skills to an initiative where participants spent most of their time outdoors, often in remote areas of Saskatchewan. What an awesome way to volunteer your time! Way to go, Darryn!

For International Youth Day, we wanted to remind parents that our teens and pre-teens are called "youth" for a reason. S...
08/12/2026

For International Youth Day, we wanted to remind parents that our teens and pre-teens are called "youth" for a reason. Sure, they may think they know it all. But when it comes to their financial future, they still need plenty of guidance. Enter Serenia Life's All Grown Up Plan — affordable whole life insurance that will grow over their lifetime, giving them access to a meaningful sum of money when they really need it. Learn more: https://na3.hubs.ly/y0yYXx0

Address

300-470 Weber Street North
Waterloo, ON
N2J4G4

Opening Hours

Monday 8:30am - 7pm
Tuesday 8:30am - 7pm
Wednesday 8:30am - 7pm
Thursday 8:30am - 7pm
Friday 8:30am - 7pm

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