12/18/2020
As humans, we believe what we want and see what we want. We seek out information that supports our beliefs versus seeking data to the contrary. It's the reason different people may perceive the same situation differently.
For example, investors tend to notice only the information that supports their positions while forgetting about all the ones that do not.
What can you do to guard against selective perception bias?
Biases often arise because, when faced with a lack of relevant information, your brain latches onto whatever it encountered first, most recently or most easily, defaulting to something simple or familiar.
A solution to overcoming this tendency is to acquire as much relevant information as you can before making decisions and to take your time. Most biases exist as mental shortcuts. If we take more time to analyze, we are less likely to fall back on the shortcut. This may help in avoiding all the selective perception biases, including availability, anchoring and recency.
For more series details and source material, check out the full post on our blog!
anchorpacificgroup.com/cognitive-biases-4
Want to learn how dealing with an experienced advisor and following a disciplined investment process can help mitigate the risk of falling prey to cognitive biases and keep your investment goals on track? Send us a message or give us a call.