Verus Financial

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Verus Financial Family Wealth Management firm servicing multigenerational families since 1985. We have the passion not only to perform, but to deliver.

Verus Financial has set itself apart from the competition by creating a skillfully selected team of professionals dedicated to providing a client experience that is second to none. Our team offers the best wealth management talent in financial planning, private banking, wills & trusts, insurance, philanthropy and tax planning. Since 1985, the professionals at Verus Financial have demonstrated exceptional strength, leadership and guidance. We are confident that we have the experience, knowledge and strategies to offer the very best in every aspect of the diverse wealth management process.

This year marks a significant milestoneโ€”Ken Gordonโ€™s 40th year in the financial industry. Four decades of guiding famili...
10/09/2025

This year marks a significant milestoneโ€”Ken Gordonโ€™s 40th year in the financial industry. Four decades of guiding families, business owners, and individuals toward financial security and success.

Kenโ€™s journey began with an unwavering dedication to his clients and a relentless passion for helping families achieve financial security. From day one, he committed himself to building lasting relationships, offering guidance with integrity, and always putting clientsโ€™ needs first. Itโ€™s this commitment to trust, integrity, and personalized advice that built Verus Financial into what it is todayโ€”a firm rooted in family values and dedicated to delivering custom wealth strategies for generations.

Over the years, Ken has not only dedicated himself to his clients but has also instilled his passion for wealth management in his own children, ensuring the Verus legacy continues for generations. His commitment to guiding families through ever-changing markets has set the foundation for the next generation to uphold the same values of trust, integrity, and client-first service.

As we celebrate this milestone, we want to take a moment to thank Ken for his dedication, wisdom, and the foundation he has built. His impact goes beyond the numbersโ€”itโ€™s about the lives heโ€™s helped shape, the trust heโ€™s earned, and the future heโ€™s still building.

Hereโ€™s to 40 years of excellence and many more to come. Thank you, Ken!

Our team had the pleasure of hosting an incredible evening at the Vancouver Club: The Happy Inheritor. We were honoured ...
06/05/2025

Our team had the pleasure of hosting an incredible evening at the Vancouver Club: The Happy Inheritor. We were honoured to welcome Tom Deansโ€”intergenerational wealth expert and author of a New York Times bestselling business bookโ€”as our guest speaker.

To quote Tom:
โ€œInherited wealth will do one of two thingsโ€”it will release potential in the next generation or accelerate demise.โ€

He spoke candidly about the importance of open dialogue, regular family meetings, and engaging trusted advisors regarding estate planningโ€”simple but powerful practices that often determine whether a legacy endures or unravels.
It was an inspiring night of learning, connection, and meaningful conversations about what it truly takes to build a lasting legacy.

At Verus, we work with a select group of affluent familiesโ€”many now in their third and fourth generationsโ€”and weโ€™ve seen firsthand how intentional planning preserves not only wealth, but also the values that define a family across generations.

Tariffs 101 - What you need to know.Tariffs affect pricing decision, and global trade flows. Understanding them helps ma...
04/04/2025

Tariffs 101 - What you need to know.

Tariffs affect pricing decision, and global trade flows. Understanding them helps make sense of todayโ€™s economy.

Want the full breakdown? Click the link in our bio to read the blog post.

๐Ÿง ๐Ÿ’ญ Stay calm, stay informed. Learn the biases that fuel panic and take control.
03/20/2025

๐Ÿง ๐Ÿ’ญ Stay calm, stay informed. Learn the biases that fuel panic and take control.

Are you too invested in whatโ€™s familiar? Many investors fall into home biasโ€”overweighting stocks from their own country ...
02/26/2025

Are you too invested in whatโ€™s familiar?

Many investors fall into home biasโ€”overweighting stocks from their own country while missing global opportunities. ๐ŸŒ Diversification matters! Donโ€™t let comfort limit your portfolioโ€™s potential.

Read our latest blog post โ€œThe Canadian Home Bias In Investing: Why Going Global Mattersโ€ for a full breakdown.

๐Ÿ“ˆ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐˜€ ๐— ๐—ผ๐˜ƒ๐—ฒ ๐—ผ๐—ป ๐—˜๐—บ๐—ผ๐˜๐—ถ๐—ผ๐—ป, ๐—ก๐—ผ๐˜ ๐—๐˜‚๐˜€๐˜ ๐—ก๐˜‚๐—บ๐—ฏ๐—ฒ๐—ฟ๐˜€. ๐Ÿ” โ€œBull markets are born on pessimism, grow on skepticism, mature on optimi...
02/20/2025

๐Ÿ“ˆ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐˜€ ๐— ๐—ผ๐˜ƒ๐—ฒ ๐—ผ๐—ป ๐—˜๐—บ๐—ผ๐˜๐—ถ๐—ผ๐—ป, ๐—ก๐—ผ๐˜ ๐—๐˜‚๐˜€๐˜ ๐—ก๐˜‚๐—บ๐—ฏ๐—ฒ๐—ฟ๐˜€. ๐Ÿ” โ€œBull markets are born on pessimism, grow on skepticism, mature on optimism, and die on euphoria.โ€ โ€“ ๐—ฆ๐—ถ๐—ฟ ๐—๐—ผ๐—ต๐—ป ๐—ง๐—ฒ๐—บ๐—ฝ๐—น๐—ฒ๐˜๐—ผ๐—ป

Markets arenโ€™t just driven by fundamentalsโ€”theyโ€™re fuelled by ๐—ต๐˜‚๐—บ๐—ฎ๐—ป ๐—ฏ๐—ฒ๐—ต๐—ฎ๐˜ƒ๐—ถ๐—ผ๐˜‚๐—ฟ. Fear, doubt, confidence, and greed all play a role in shaping market cycles.

๐Ÿ“‰ When fear dominates, opportunities emerge.
๐Ÿ“Š As skepticism turns into cautious optimism, markets grow.
๐Ÿš€ Euphoria? Thatโ€™s often when risks are highest.

Understanding market psychology can be just as important as analyzing data. ๐Ÿค” ๐Ÿ‘‡ Where do you think we are in the cycle?

Wall Street Forecasts: 2024 Misses and 2025 Optimism.๐Ÿšจ The average Wall Street miss on the S&P 500 in 2024? 24%.The same...
01/31/2025

Wall Street Forecasts: 2024 Misses and 2025 Optimism.

๐Ÿšจ The average Wall Street miss on the S&P 500 in 2024? 24%.

The same firms are now forecasting a strong 2025.

Itโ€™s easy to get caught up in the noiseโ€“bold predictions, flashy headlines, and confident forecasts. But hereโ€™s the truth:
Over the past 24 years, analyst have on average misses S&P 500 targets by 14%.

Markets are unpredictable, even for the โ€œexperts.โ€ Instead of chasing headlines or the latest projections, stay focused on your long-term plan.

Remember, successful investing is about time in the market, not timing it.

Donโ€™t forget these important deadlines in 2025!๐Ÿ‘‰ Swipe through to view key deadlines youโ€™ll want to remember.At Verus Fi...
01/23/2025

Donโ€™t forget these important deadlines in 2025!

๐Ÿ‘‰ Swipe through to view key deadlines youโ€™ll want to remember.

At Verus Financial, weโ€™re here to help. Donโ€™t hesitate to reach out if you have any questions!

๐Ÿ’ก Wise words from investment legend Peter Lynch! In a world that often obsesses over short-term fluctuations and stock p...
01/14/2025

๐Ÿ’ก Wise words from investment legend Peter Lynch!

In a world that often obsesses over short-term fluctuations and stock prices, it's essential to remember what truly drives long-term successโ€“understanding the companies behind the stocks. Dive deeper, research thoroughly, and invest wisely. Let's focus on building wealth by understanding the fundamentals.

We often overlook these until itโ€™s too late. Invest in your health today โ€“ itโ€™s the best way to buy more time for tomorr...
01/08/2025

We often overlook these until itโ€™s too late. Invest in your health today โ€“ itโ€™s the best way to buy more time for tomorrow. โณ โœจ

Address

475 Howe Street Suite 3000
Vancouver, BC
V6C2B3

Opening Hours

Monday 8am - 4pm
Tuesday 8am - 4pm
Wednesday 8am - 4pm
Thursday 8am - 4pm
Friday 8am - 4pm

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