Pier 4

Pier 4 Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Pier 4, Property investment firm, 70 York Street, Toronto, ON.

06/03/2026

With $200,000, Cameron could put it towards a mortgage on a $800K condo in Toronto. Or he could invest it in a private REIT.

Same amount. Here’s what happens next.

The condo: $200,000 down payment plus costs that don’t show up in the mortgage calculator.

The private REIT: $200,000 invested. No mortgage. No condo fees. No property tax. No maintenance surprises.

Same $200K. Two completely different pictures.

Speak to your financial advisor about which structure is best for you.

*Disclaimer: Figures are illustrative estimates based on Toronto market conditions. Individual costs vary.

05/29/2026

Owning a rental property looks one way from the outside.

Leaky faucets. Tenant disputes. Vacancy periods. The 2am emergency call from someone you’ve never met about a pipe you didn’t know existed.

The asset can be valuable. The ownership isn’t passive.

A private REIT gives you exposure to real estate without becoming a landlord. A professional management team runs the buildings. You hold the investment.

That’s not a compromise. That’s the point.

Learn more at pier4.ca

Your financial advisor is your guide through private investing, and the best ones come prepared.Before recommending a pr...
05/27/2026

Your financial advisor is your guide through private investing, and the best ones come prepared.

Before recommending a private REIT, a great advisor asks the right questions on your behalf. Here are five worth understanding together, so when that conversation happens, you know what good looks like.

Swipe through. Screenshot what’s useful. Bring it to your next meeting.

Link to our website in bio to learn more.

Integrity in practice.At Pier 4, professionalism is one of four core values that guides how we operate and deliver for o...
05/25/2026

Integrity in practice.

At Pier 4, professionalism is one of four core values that guides how we operate and deliver for our residents.

Here’s what it means to Janet Bray, Vice President, Human Resources.

Loan-to-Value (LTV) is a commonly used metric in real estate that compares the amount of financing on an asset to its un...
05/22/2026

Loan-to-Value (LTV) is a commonly used metric in real estate that compares the amount of financing on an asset to its underlying value.

Understanding LTV can help investors and private REIT managers:

- Evaluate capital structure and the use of leverage
- Assess relative risk across different investment opportunities
- Inform financing strategy and potential borrowing capacity
- Contextualize return profiles alongside market conditions

Swipe through to see the formula and a simple example of LTV in action.

Follow us to build your REIT vocabulary.

One of the most effective ways to introduce a multifamily REIT to a client who’s never considered it?Skip the structure ...
05/20/2026

One of the most effective ways to introduce a multifamily REIT to a client who’s never considered it?

Skip the structure and start with the analogy.

Owning a single rental property is like having one tulip, all your exposure in one place. A multifamily REIT is the whole bouquet.

The concept isn’t complicated. The challenge is usually finding the right entry point into the conversation, one that’s intuitive before it’s technical.

This carousel was built to be that entry point. Feel free to share it with clients who’ve been asking questions about real estate investing beyond direct ownership.

What’s the most common question you get from clients when you introduce private REITs for the first time?

Wishing you a restful Victoria Day long weekend.Please note, our office will be closed all day on Monday, May 18 2026.
W...
05/18/2026

Wishing you a restful Victoria Day long weekend.

Please note, our office will be closed all day on Monday, May 18 2026.
We will resume regular business hours on Tuesday, May 19, 2026.

Affordability constraints in Toronto are driving measurable out-migration.In 2025, nearly 80,000 residents sought housin...
05/15/2026

Affordability constraints in Toronto are driving measurable out-migration.

In 2025, nearly 80,000 residents sought housing in more attainable Canadian markets. (RBC, 2026)

Surrounding markets are positioned to benefit, including Peterborough, where rents remain ~30% below Toronto and economic fundamentals continue to broaden.

Swipe for a closer look why.

The question landlords should be asking right now isn’t whether falling rents affect their real estate investment.They d...
05/13/2026

The question landlords should be asking right now isn’t whether falling rents affect their real estate investment.

They do.

The question is how concentrated that exposure is.

A landlord who owns a single condo rental unit is 100% exposed the moment their tenant leaves. One vacancy. Zero rental income. And a re-listing into a market where asking rents could have been declining.

An investor with exposure to a diversified portfolio of multifamily apartments experiences the same market differently.

When 5 units in a 50-unit portfolio turn over in a soft market, 45 are still occupied.

That’s not a guarantee of better performance. It’s a fundamentally different concentration of risk.

This carousel was built to make that distinction easy to explain. Share this with a landlord who is reading the rental headlines and asking questions about their real estate exposure.

Address

70 York Street
Toronto, ON
M5H1J8

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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