Equivesto

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Equivesto A portal for Canadians to invest in companies from $100, and for growing startups to get funded.

The Gambler’s Fallacy shows up in investing more often than people think. When past losses start to feel like a setup fo...
10/15/2026

The Gambler’s Fallacy shows up in investing more often than people think. When past losses start to feel like a setup for future wins, decisions drift from analysis to emotion, and that’s when investors take unnecessary risks.

Understanding this bias helps investors separate real signals from psychological pressure and make clearer, more disciplined decisions.

Ready to strengthen your investing foundation?
Start here: https://equivesto.com/investor-path ✨

May your leftovers be plentiful, your inbox be quiet, and your family resist the urge to “circle back” on anything. Happ...
10/12/2026

May your leftovers be plentiful, your inbox be quiet, and your family resist the urge to “circle back” on anything.

Happy Thanksgiving!

World Mental Health Day arrives this Saturday, and it’s a reminder that mental health touches far more lives than we oft...
10/09/2026

World Mental Health Day arrives this Saturday, and it’s a reminder that mental health touches far more lives than we often realize.

🧠 In Canada alone, over 5 million people meet diagnostic criteria each year for a mood, anxiety, or substance use disorder.
🧠 Globally, more than 1 billion people (roughly one in every seven) live with a mental health disorder.

If you’re building, investing, working (or just living) know that taking care of your mind matters. Whether it’s a conversation, a pause, or professional support, small steps can make a difference.

Recent analyses of global private markets show that private capital Assets Under Management (AUM) surpassed $13 trillion...
10/06/2026

Recent analyses of global private markets show that private capital Assets Under Management (AUM) surpassed $13 trillion in 2023 and continues to grow, even amid higher interest rates and slower deal activity. McKinsey’s 2025 review highlights that private market AUM has expanded at an annualized rate of over 12% for the past decade, outpacing growth in global public equities.

A key driver is structural:

🚀 Companies are staying private longer, delaying IPOs and relying more heavily on venture, growth equity, and private credit.

🚀 Investors are increasing allocations to alternatives, seeking diversification, yield, and exposure to long-term value creation outside public markets.

🚀 Private credit has been one of the fastest-growing segments, reaching more than $1.7 trillion in AUM as institutional and retail capital flow into non-public lending markets.

Together, the data indicates a sustained rebalancing. Growth-stage capital is increasingly deployed in private markets rather than traditional public equities.

If your raise isn’t gaining traction, it doesn’t always mean your pitch is the problem. Sometimes the issue is who you’r...
10/01/2026

If your raise isn’t gaining traction, it doesn’t always mean your pitch is the problem. Sometimes the issue is who you’re pitching, and whether they’re the right audience for your stage, story, or sector.

Founders who understand investor targeting raise faster and with less friction.

🎓 Want to learn how to market your raise effectively?
Start here: https://equivesto.com/company-campaign-marketing

Today, on the National Day for Truth and Reconciliation, we honour Survivors, remember the children who never returned h...
09/30/2026

Today, on the National Day for Truth and Reconciliation, we honour Survivors, remember the children who never returned home, and acknowledge the lasting impact of residential schools across Canada.

May we listen with intention, support with respect, and work toward a more understanding and compassionate future.

Some founders hire early to build capacity and spread the workload. Some stay lean until the model is proven and cash fl...
09/24/2026

Some founders hire early to build capacity and spread the workload. Some stay lean until the model is proven and cash flow is predictable.

Your hiring philosophy says a lot about how you interpret risk.

Hire early and scale the team, or delay hiring and stay lean?

We’re excited to be a Community Partner for ElevateFestival 2026!Each year, the festival brings together founders, inves...
09/22/2026

We’re excited to be a Community Partner for ElevateFestival 2026!

Each year, the festival brings together founders, investors, and innovators shaping what’s next in Canadian tech. Here’s a look back at a few moments from last year as we get ready to do it all again.

Our community can save 20% on General, Startup, and Investor passes with code EQUELEVATE20, valid until September 26.

See you there!

Angel investing isn’t only for people with massive portfolios. In Canada, many first-time angels start as retail investo...
09/21/2026

Angel investing isn’t only for people with massive portfolios. In Canada, many first-time angels start as retail investors, make small private-market investments, and gradually move into more sophisticated categories as their knowledge and confidence grow.

Here’s how that path actually works.

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