09/04/2026
Did you know?
31% of Canadians — 8.4 million adults — said they need life insurance or need more life insurance coverage, according to the 2023 Canadian Insurance Barometer Study by LIMRA and Life Happens.
Having some protection and having protection that still reflects your current life can be two different questions.
Families grow. Financial responsibilities change. Life changes.
How confident are you that the protection you have today still reflects the people and responsibilities that matter to you?
Source: LIMRA & Life Happens, 2023 Canadian Insurance Barometer Study (reported July 2024).