08/19/2026
✨ Team spotlight: Meet Rob Flood
With over a decade of experience as a financial advisor, Rob is passionate about helping individuals and families build confidence in their financial future. Known for his thoughtful approach and ability to connect with clients at every stage of life, Rob brings both expertise and a strong sense of family to everything he does.
☕ What’s your go-to coffee order?
Dark roast coffee with a little milk and a splash of French vanilla creamer.
📊 What inspired you to build a career in financial planning and wealth management?
I earned my Finance degree from Western University, but my first roles after graduating were in different areas. When an opportunity in the financial world came up, I took a chance – and quickly realized it was the right fit. I like helping people make sense of their finances and building plans that give them clarity and confidence.
🤝 What’s one piece of advice you’d share with someone choosing a financial advisor or planning partner?
Choose someone you feel comfortable with, trust, and can speak openly with. The more honest and transparent those conversations are, the better your advisor can understand your priorities and help guide you toward what matters most.
🧭 Many of our clients are preparing for major life transitions, from retirement to selling a business. How do you help clients navigate those changes with confidence?
It starts with asking the right questions and really listening. Understanding what a client wants to achieve, and why it matters, allows us to build a strategy that supports their goals. When people have a clear plan and guidance, those big transitions feel much less overwhelming.
3️⃣ If you could only use three words to describe VFG Wealth, what would they be?
Family. Strategic. Insightful.
⚾ When you’re not working, where can we find you?
Usually at the hockey arena or the ball diamond coaching, or spending quality time at home with my spouse Val, our kids, and our dog Pepper.
Rob’s thoughtful guidance and family-first mindset reflect the values we live every day at VFG Wealth. We’re proud to have him on our team!