09/23/2026
✨ Team spotlight: Meet Samantha Lewis-Davis
Since joining VFG Wealth in 2023, Samantha Lewis-Davis has brought strong client service experience, organization, and care to our Woodstock office. With a background in executive administration and frontline financial services, she helps keep our team running smoothly while building meaningful relationships with clients.
☕ What’s your go-to coffee (or tea) order?
A decaf iced shaken espresso with oat milk.
🧭 What led you to join the financial services industry – and VFG Wealth specifically?
I first entered financial services through a co-op placement at a credit union head office while studying Executive Administration at Fanshawe, which confirmed my interest in the industry. After graduating, I continued in a frontline role at another credit union. I knew I wanted to stay in finance while using my administrative background, and VFG felt like the perfect fit: a local, relationship-driven environment where I could grow my skills and make a meaningful impact.
🩵 What do you enjoy most about your role and the clients you work with?
I enjoy the variety — no two days are the same. I value the opportunity to problem-solve, think critically, and collaborate with people both internally and externally. I also really enjoy building relationships and finding meaningful solutions that make a difference for our clients.
🤝 At VFG, client experience is everything. What does “service that goes beyond expectations” mean to you?
Being proactive and forward-thinking. It’s not just about meeting a client’s needs in the moment; it’s about showing up every day with the mindset of delivering thoughtful, personalized support that truly adds value.
3️⃣ If you could only use 3 words to describe VFG Wealth, what would they be?
Ethical. Knowledgeable. Proactive.
🐶 🐶 When you’re not working, where can we find you?
Kayaking down the Thames, exploring local trails with my dogs, Ruby and Minka, or gathered around the DnD table with friends.
Samantha’s commitment to thoughtful service and building strong relationships reflects the values we strive to live every day at VFG Wealth. We’re grateful to have her on our team!