09/10/2025
We recently discovered something alarming that every business leader needs to be aware of. (Swipe to see 👉🏼)
One of our competitors, Tradebank USA, put up a hidden page on the Canadian section of their website with a headline that falsely stated:
“BarterPay® is now Tradebank of Canada.”
This is completely untrue.
BarterPay® is not affiliated with Tradebank in any way. Our trademarks, software, systems, and innovations like BART™ remain 100% our own.
But, here’s the real concern: AI
When AI scrapes the web, it often pulls in a single source of information and then amplifies it across platforms as “truth.” That means one misleading page can quickly snowball into thousands of false references, confusing the public and harming reputations.
This isn’t just about BarterPay.
It’s about the new reality for every business.
✅ Check your competitors’ websites regularly.
✅ Search for your company name + competitor names to see what AI is generating.
✅ Educate your teams to verify sources before repeating what AI says.
We’re in a new era where even a “needle in the haystack” webpage can distort reality.
Leaders need to be vigilant.
At BarterPay®, we’ll continue to stand firm on truth, transparency, and integrity. And we encourage others to do the same.
*NOTE: the page has since been removed