02/18/2026
Reaching new customers outside of B.C. requires more than great products. Agrifood businesses need a marketing strategy that accounts for new buyers, pricing expectations, a competitive landscape, and the cost of interprovincial or international promotions.
Join Export Navigator and guest speakers for a practical session on building a marketing strategy for markets beyond B.C. We’ll discuss how to approach interprovincial and international markets, including how to adapt your value proposition, set effective pricing, and choose promotion channels that make sense for your business stage. You’ll also learn about funding and advisory support available to help offset marketing and expansion costs.
Whether you’re planning your first expansion outside B.C. or refining your approach in new markets, this session will provide clear direction and resources on how to develop an effective export marketing strategy and manage expansion costs.
Whether you’re planning your first expansion outside B.C. or refining your approach in new markets, this session will provide clear direction and resources on how you can develop an effective export marketing strategy.
Register here:
exnav.co/AgrifoodMarketing