06/09/2026
🎙️ Fun, Frank Advice from Markian Pergat: "Start before you're ready. As soon as someone hears the word 'exit', they assume it is something that happens later - when they are old, when they want to retire. But exit prep is synonymous with business building. It is what you are doing from day one. You are making your business better and better, and that is exit prep already. Even if you decide not to sell, going through the process might make you fall in love with your business again. And that is a huge win."
Markian Pergat was sleeping five hours a night, doing all the sales, all the production, all the emails. He drove to a broker and said he wanted to sell. The broker told him the business was essentially worthless because it was entirely him.
That wake-up call launched a four-year transformation. He systematically removed himself from every role, built systems that replaced his presence, and created a business that now runs with minimal involvement.
The irony? Once it became sellable, he no longer wanted to sell.
80% of small businesses never change hands. The owners just close the doors. Exit preparation is not something you do at the end. It is the business building you should be doing from the start.
🎧 Listen to Episode 348 of The Cash Rich Exit Podcast:
https://apple.co/4xelJbv
https://bit.ly/4evP1uG
