03/16/2022
As we continue our Steps to Selling a Business series, we turn now to the art of negotiation.
Negotiation strives to keep the power on your side.
Let’s be clear: keeping the power on your side is not the same as getting everything you want 100% of the time. Constructing a deal is much more than that.
Read this article to understand the two foundations of good negotiation. https://stillwatercapital.ca/two-foundations-of-good-negotiation/
When we work with clients, we do a lot of heavy lifting in thinking, analysis, explaining, and positioning. We have found that buyers respond very well to this effort and demonstration of professionalism. This is extremely helpful as we begin to understand what motivates and is essential to the buye...