06/20/2022
What is a Hard Market in the Insurance Industry?
For insurance companies, premiums alone aren’t enough to cover costs, especially as claims rise in frequency and expense. During a period of low investment returns and an increase in claim payouts, insurers have to impose stricter rules for new policies and reassess the premiums they charge to make sure the company is financially secure enough to protect their customers.
❓ What does a “hard market” mean for the customer? During a “hard market” your options may be more limited when shopping for insurance. It may be difficult to renew an existing policy, or your premium may increase at the time of renewal.
❓ What can I do when I shop for insurance during a “hard market”? Be sure to take advantage of discounts and savings opportunities during a hard market and develop a good relationship with a broker you can trust.