Will Slattery CSP w/ Distinction

Will Slattery CSP w/ Distinction I help Automotive and RV Dealers elevate their sales game. see website for Coaching pricing.

With 3 decades of experience and a CPSA Sales Professionalism Graduate, I transform Sales Associates into top performers

05/19/2026

Learn, Practice, Train, then Repeat!

That is why the philosophers of our past warned us not to be satisfied with mere learning, but to add 'practice' & then 'training'. For as time passes we forget what we learned and end up doing the opposite, and hold opinions the opposite of what we should.

Very few people can simply watch an instructional video or hear something explained and then know, backwards & forward, how to do it. Most of us actually have to DO something several times in order to truly learn.

This is the essence that I tried to communicate to the participants on my Seminars & Workshops that learning was not a destination.

One of the hallmarks of the martial arts, military training, and athletic training of almost any kind is hours upon hours upon hours of monotonous practice. Consider, an athlete at their highest level will train for years to perform for movements that can last mere seconds - or less. The two-minute drill, how to escape from a chokehold, the perfect jumper. Simply knowing isn't enough.

It must be absorbed into our mind and body, it must become part of us or we risk losing it the second we are thrown off.

Leaning and training are NOT DESTINATIONS

04/13/2026

As a Sales Performance Coach over the years if I earned a Dollar every time a Probable Attendee to a Workshop said to me that they already know everything I would certainly be independently wealth!
'Emerson' put it well: "Every man I meet is my master in some point, and in that I learned of him."
I have often heard the comment that 'Education is expensive, well, how expensive is ignorance '?
The reality is that we're all guilty of thinking we know it all, and we'd all learn more if we could set that attitude aside. As smart or successful as we may be, there is always someone who is smarter, more successful, and wiser than us.
If you want to learn, if you want to improve your life, seeking out teachers, philosophers, and great books is a good start. However this approach will only be effective if you're 'humble' and ready to let go of opinions you already have!

03/07/2026

A question I would always the Participants at a Workshop or Seminar regarding Sales is, when do you think the Sale Begins for You?
Many would come up with lots of variations that hold some merit however rarely the correct answer.
As a consumer myself I am vividly aware that most Sales Associates rarely can elevate their career to a status of Professional without understanding that the Sale Begins after the consumer agrees to buy.
Once the sale is made most Sales Associates move to the next prospect but will soon lose attention towards the Consumer they just earned.
This is so very evident in the Automotive Business today. In the Automotive Business there is a extremely valuable opportunity to keep in touch and the Service Department is that opportunity!
Your customer that you worked hard to earn is there for a reason, is it a regular Service or something serious? Not connecting is also not knowing and this can fester within the mind of the customer.
Sure, the Service Department plays a role in providing 'Loyalty'! However, the Sales Associate does too!
As a Sales Professional myself in the Auto Industry I made it a point to see who was in service especially in the waiting lounge. As I made my important and valuable reconnect, which was very important to my Customers other customers would witness my intent to create 'Loyalty', and some asked for me the next time they were in the search for their next purchase.
If you truly want to move your career from Associate to Professional consider making the commitment to reconnect as often as possible and especially when they are in your Store!

From our Home to yours wishing everyone a Very Special Holiday Greeting and Best Wishes along with Good Health!
12/23/2025

From our Home to yours wishing everyone a Very Special Holiday Greeting and Best Wishes along with Good Health!

11/13/2025

As a Sales Performance Coach my job is to help you identify what is holding you back, when we agree and want to move forward I provide the solution or solutions.

I often provide free advise on what appears to be the 'problem', then if agreed upon the service / solution outlined is then paid for.

This concept was reinforced in my mind after I listening to a valuable PodCast by Rob Hamilton and Dave Aron called Marketing v Sales.

A while back a Franchise Auto Dealer called me with a problem he wanted help with. After explaining he then asked if I could provide the Coaching/Mentoring for free! His logic about the free Coaching, was he would recomend 'Me' to other owners in his Dealer Group.

Needless to say I was 'stunned' by his request and was rendered speechless for a moment or two.

Can Training, Coaching, or Mentoring be expensive, maybe, but I believe that the lack of on going Training, Coaching, or Mentoring can and will be MORE costly!

11/09/2025

In the process of helping a Probable Purchaser make an informed decision to hopefully take possession of your offering there is one extremely valuable component that many Sales Associates seem to miss.
As a Sales Persformance Coach & Mentor I would at every opportunity give insight to this very valuable component. Either, when Facilitating a Workshop or Seminar & when One on One Mentoring.
What is this extremely important and valuable component;
IMAGINATION
Whether it is a physical asset that you are selling or a conceptual idea, IMAGINATION will play an integral part in your Probable Purchasers decision process.
IMAGINATION is the way your client perceives OWNERSHIP.
VISUALIZING into the future the experience of ownership plays in that future!
As my Friend Paul Watts of 'Sales Reinvented' always quotes the ABC of Selling Success , -
"Always Be Consultative"

10/06/2025

From the Podcast 'Sales Reinvented' by Paul Watts with guest Peter Turley #469.
What is your most POWERFUL Friend in Selling? ......
Answer - Your Probable Purchasers IMAGINATION!
By using a Consultative approach to each and every Probable Purchaser you meet, by nurturing in their mind a 'Want', a 'Need', a 'desire', or a 'Concern', you are helping them imagine!

08/29/2025

Something I have believed and taught for years ....

The '6' P's of Success

Proper Preparation Prevents a Pitiful Poor Performance!

08/11/2025

GOAL ALIGNMENT

In Sales it is vital to have your GOALS clearly understood and prepared.

However, what do you know about your Probable Purchasers GOALS and are they prepared?

In the Automotive industry many Sales Associates & the Finance Department are focused on their GOALS .... sell, sell, sell!

Most, from my experience of over 30 years in and around the Automotive Business here in Canada, is to ask a few basic questions then head into the Sale.

They mostly avoid a 'Consultative Selling Process' to discover the Probable Purchasers GOALS. They move quickly from discovery to TELL & SELL.

To be more successful consider a Consultative Selling Technique that leads to discovery of your Probable Purchasers 'Wants, Needs, Desires, and or Concerns FIRST before you head into the TELL & SELL.

06/29/2025

After much research there just isn't a lot of Social Media sites you can go to that offer REAL help with the challenges associated with being a F&I, Business Manager, or what ever you like or want to be called.
As a long-time Sales Performance Coach and Mentor, along with experience in the F&I Office, Dealer Plan Financing, and Sales Confidence Building, I bring workable solutions that have helped many 'improve their performance, increase customer satisfaction, and allow you to be more confident in your interactions with Probable Purchasers.
Want to turn Sales resistance into openness to consider, just reach out!

04/17/2025

In the past few years including most recently there have been two Leaders that I admired, respected, and were positive influences on my working career.
Several years ago now we lost Jerry O'brien who was the Regional Manager for IAP SAL Group in Atlantic Canada. Jerry definatly epitomized what Leadership is and what should be. I never worked under his Leadership but I certainly was privileged to observe his abilities and uniqueness. Jerry also became a trusted and valuable Friend. He is gone but never forgotten.
Secondly, and most recently, Dave Stewart who I did work under. Dave and I first met back in the late 1980's as he was my Buyer from CIBC when I worked as a Business Manager at City Ford in Edmonton Alberta. I finally was privilege to work under Dave starting in 1999. I always respected his honesty and professionalism in his capacity of Leader. Dave also became a trusted Firend as both our careers went separate journeys but still within the Auto Industry in Canada. Dave also in my opinion epitomized what an effective Leader should be, in word and deed.
Two positive influential Leaders!

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Lethbridge, AB
T1K6E1

Telephone

+14033085934

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