Will Slattery CSP w/ Distinction

Will Slattery CSP w/ Distinction I help Automotive and RV Dealers elevate their sales game. see website for Coaching pricing.

With 3 decades of experience and a CPSA Sales Professionalism Graduate, I transform Sales Associates into top performers

07/04/2026

What motivates you? Do you possess a 'burning desire'?

PROTECT THE FLAME

Epictetus wrote:
"Protect your own good in all that you do, and as concerns everything's else take what is given as far as you can make reasoned use of it. If you don't, you'll be unlucky, prone to failure, hindered and stymied."

WOW, so the goodness inside you is like a small flame, and you are its keeper, hopefully! It is our job each and every day to make sure that it has enough fuel, what constitutes or embodies this fuel, desire, ambition, dedication, commitment, pride, and many more. Our job is also to make sure it doesn't get obstructed or snuffed out.

Ever person has their own version of the 'flame' and is responsible for it, just as you are. If we all fail, the would will be much darker - that is something you and me do not control.

However, so long as our flame flickers, there will be some light in the world.

07/02/2026

From Marcus Aurelius meditations;
"Whatever anyone does or says, for my part I'm bound to the good. In the same way an emerald or gold or purple might always proclaim: 'whatever anyone does or says, I must be what I am and show my true colors.' "

DO YOUR JOB

Believe it or not we all have a purpose and a place to be here. Even back in ancient Greek and Roman times, they vaguely understood that the world was composed of millions of any atoms, reacting with each other.

It was expressed to me when I was very young that when you are hired to do something, do it to the best of your ability and at 110% commitment. Two words resonate in my mind even today, Pride and Dedication!

As a quote from Vince Lombardi states: "We will reach for perfection even though we know nothing is perfect we will in our pursuit reach excellence and never be satisfied with just being good."

Being the best YOU, YOU can be is your task each and every day WIN or LOSE

07/02/2026

Celebrating my 10th year on Facebook. Thank you for your continuing support. I could never have made it without you. 🙏🤗🎉

06/08/2026

Marcus Aurelus wrote "You must build your life action by action and be content if each one achieved its hoal as far as possible - and no one can keep you from this."
Elite athletes in collegiate and professional sports increasingly follow a philosophy known as "The Process."
This Process was created by Nick Saban University of Alabama Coach. He taught his players to ignore the big picture - focus instead on doing the absolute smallest things well, like practicing with full effort, finishing a specific play, and converting on a single possession.
A season lasts months, a game lasts hours, but a play is only a few seconds.
Other Coaches I have read about like the Legendary Vinc Lambardi and John Wooden also Coached a Process that lead to success, one step at a time.
"Winning isn't Everything but wanting to WIN is." Arnold Palmer

05/19/2026

Learn, Practice, Train, then Repeat!

That is why the philosophers of our past warned us not to be satisfied with mere learning, but to add 'practice' & then 'training'. For as time passes we forget what we learned and end up doing the opposite, and hold opinions the opposite of what we should.

Very few people can simply watch an instructional video or hear something explained and then know, backwards & forward, how to do it. Most of us actually have to DO something several times in order to truly learn.

This is the essence that I tried to communicate to the participants on my Seminars & Workshops that learning was not a destination.

One of the hallmarks of the martial arts, military training, and athletic training of almost any kind is hours upon hours upon hours of monotonous practice. Consider, an athlete at their highest level will train for years to perform for movements that can last mere seconds - or less. The two-minute drill, how to escape from a chokehold, the perfect jumper. Simply knowing isn't enough.

It must be absorbed into our mind and body, it must become part of us or we risk losing it the second we are thrown off.

Leaning and training are NOT DESTINATIONS

04/13/2026

As a Sales Performance Coach over the years if I earned a Dollar every time a Probable Attendee to a Workshop said to me that they already know everything I would certainly be independently wealth!
'Emerson' put it well: "Every man I meet is my master in some point, and in that I learned of him."
I have often heard the comment that 'Education is expensive, well, how expensive is ignorance '?
The reality is that we're all guilty of thinking we know it all, and we'd all learn more if we could set that attitude aside. As smart or successful as we may be, there is always someone who is smarter, more successful, and wiser than us.
If you want to learn, if you want to improve your life, seeking out teachers, philosophers, and great books is a good start. However this approach will only be effective if you're 'humble' and ready to let go of opinions you already have!

03/07/2026

A question I would always the Participants at a Workshop or Seminar regarding Sales is, when do you think the Sale Begins for You?
Many would come up with lots of variations that hold some merit however rarely the correct answer.
As a consumer myself I am vividly aware that most Sales Associates rarely can elevate their career to a status of Professional without understanding that the Sale Begins after the consumer agrees to buy.
Once the sale is made most Sales Associates move to the next prospect but will soon lose attention towards the Consumer they just earned.
This is so very evident in the Automotive Business today. In the Automotive Business there is a extremely valuable opportunity to keep in touch and the Service Department is that opportunity!
Your customer that you worked hard to earn is there for a reason, is it a regular Service or something serious? Not connecting is also not knowing and this can fester within the mind of the customer.
Sure, the Service Department plays a role in providing 'Loyalty'! However, the Sales Associate does too!
As a Sales Professional myself in the Auto Industry I made it a point to see who was in service especially in the waiting lounge. As I made my important and valuable reconnect, which was very important to my Customers other customers would witness my intent to create 'Loyalty', and some asked for me the next time they were in the search for their next purchase.
If you truly want to move your career from Associate to Professional consider making the commitment to reconnect as often as possible and especially when they are in your Store!

From our Home to yours wishing everyone a Very Special Holiday Greeting and Best Wishes along with Good Health!
12/23/2025

From our Home to yours wishing everyone a Very Special Holiday Greeting and Best Wishes along with Good Health!

11/13/2025

As a Sales Performance Coach my job is to help you identify what is holding you back, when we agree and want to move forward I provide the solution or solutions.

I often provide free advise on what appears to be the 'problem', then if agreed upon the service / solution outlined is then paid for.

This concept was reinforced in my mind after I listening to a valuable PodCast by Rob Hamilton and Dave Aron called Marketing v Sales.

A while back a Franchise Auto Dealer called me with a problem he wanted help with. After explaining he then asked if I could provide the Coaching/Mentoring for free! His logic about the free Coaching, was he would recomend 'Me' to other owners in his Dealer Group.

Needless to say I was 'stunned' by his request and was rendered speechless for a moment or two.

Can Training, Coaching, or Mentoring be expensive, maybe, but I believe that the lack of on going Training, Coaching, or Mentoring can and will be MORE costly!

11/09/2025

In the process of helping a Probable Purchaser make an informed decision to hopefully take possession of your offering there is one extremely valuable component that many Sales Associates seem to miss.
As a Sales Persformance Coach & Mentor I would at every opportunity give insight to this very valuable component. Either, when Facilitating a Workshop or Seminar & when One on One Mentoring.
What is this extremely important and valuable component;
IMAGINATION
Whether it is a physical asset that you are selling or a conceptual idea, IMAGINATION will play an integral part in your Probable Purchasers decision process.
IMAGINATION is the way your client perceives OWNERSHIP.
VISUALIZING into the future the experience of ownership plays in that future!
As my Friend Paul Watts of 'Sales Reinvented' always quotes the ABC of Selling Success , -
"Always Be Consultative"

Address

Lethbridge, AB
T1K6E1

Telephone

+14033085934

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