Laura Southall Finance

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Laura Southall Finance

Personal Wealth Management I was fifteen when I started investing $50 a month to save for a down payment on a house. For me, nothing could be more rewarding.

Laura Southall, CFP®, CLU®, Senior Wealth Advisor, Assante Wealth Management Ltd

Personal Wealth Management

I was fourteen years old when I bought my first GIC and my passion for investing was ignited. At 23 years old, I bought my first house, where I immediately rented out the basement to cover the mortgage. My passion for investing, finance and business is unlimited and ongoing. I feel so luck

y to be a financial advisor at Assante. I get to work with my clients to help them achieve their goals. Outside of the office, I am married with three young children. I complete several triathlons every year and I love travelling. This material is provided for general information and is subject to change without notice. Every effort has been made to compile this material from reliable sources however no warranty can be made as to its accuracy or completeness. Commissions, trailing commissions, management fees, and expenses may all be associated with mutual fund investments. The indicated rates of return are the historical annual compounded total returns including changes in unit/share value and reinvestment of all distributions/dividends. They do not take into account sales, redemption, distribution or optional charges or income taxes payable by any security holder that would have reduced returns. Mutual funds are not guaranteed, their values change frequently and past performance may not be repeated. Please read the Fund Facts and consult a professional advisor for individual financial advice based on your personal circumstances before acting. The opinions expressed are those of the author and not necessarily those of Assante Financial Management Ltd. Insurance Products and Services are provided through Assante Estate and Insurance Services Inc. Please visit www.assante.com/legal for important legal and regulatory disclosures

09/09/2026

Buying a home changes more than your address. It should change your financial plan too.

Too many new homeowners keep running the same financial priorities they had before closing day and find themselves facing complications in the months that follow.

Here’s what you need to reconsider:

🏠 Your emergency fund needs to grow. Emergency repairs don’t wait for the right time.
🏠 You may need to pause or adjust investment contributions while your cash flow recovers
🏠 Life insurance and disability coverage should reflect your new mortgage obligation
🏠 Update your will to reflect your new asset
🏠 Weigh the benefits of investments vs the benefits of extra mortgage payments
🏠 Reevaluate your risk tolerance to ensure your wealth strategy reflects your current circumstances

A home is one of the biggest financial commitments you'll make. It deserves a plan that evolves and keeps up with your new obligations.

09/08/2026

Looking wealthy and being wealthy are two different things. And they don’t always overlap.

Looking wealthy is the car, the renovation, the vacation posts.

Being wealthy is the number in your investment account that keeps growing whether or not anyone sees it.

That doesn't mean nice things are not worth having. It means every dollar spent on appearance is a dollar not compounding in the background. Instead of putting all your energy into optimizing appearances, focus instead on optimizing for your financial goals today and your financial goals in 10, 20, or 30 years.

The true marker of financial wealth doesn’t show up in the things you have. It is:

▶️ Assets that generate income without your involvement
▶️ A plan that survives a bad year, a market dip, or a health scare
▶️ Enough liquidity that an emergency doesn't turn into a crisis
▶️ A net worth that keeps climbing quietly

Building (and sustaining) wealth takes strategy. If you’re ready to move beyond appearances, it’s time to have a conversation with a wealth advisor.

08/24/2026

When estate plans are vague, or missing altogether, the people you love inherit more than assets.

A well-built estate plan isn't just about minimizing what the CRA collects; it's about giving your family clarity when they have the least capacity to create it themselves.

A thoughtful estate plan means:
⏩ Clear instructions without guesswork
⏩ Named decision-makers to avoid power struggles
⏩ Peace of mind, not just tax savings

Estate planning isn’t just about a financial outcome; it’s a gift that ensures your family understands your intentions and has a clear, minimally stressful, path forward.

If your estate plan is built purely around minimizing taxes, it might be missing the part that matters most.

08/21/2026

You don't owe anyone a timeline.

If you are still figuring out whether kids are part of your future, your financial plan can hold that uncertainty with you.

Here's the truth: good planning doesn't need a yes or no answer today. It needs flexibility and protection strategies that work no matter which direction you choose.

Whether you’ve built wealth, inherited it, or are still working towards your financial goals, here’s what to consider if you are unsure about having children:

🔵 Building estate structures that will work with or without dependents
🔵 Insurance and trust flexibility
🔵 A financial plan that doesn’t box you in, but evolves with your life.

Uncertainty isn't a planning gap. It's a planning input. Good financial planning doesn’t demand answers you don’t yet have.

08/20/2026

DIY investing isn't the problem. Overconfidence is.

Managing your own investment portfolio can work beautifully until your life and financial picture become more complicated than your self-led strategy.

Here's when things can start to work against you:
▶️ Your income jumps up and tax efficiency becomes more important than returns
▶️ You are holding concentrated stock, whether an inheritance, RSUs, or a business sale, and don’t have a plan in place to minimize your risk
▶️ Your decisions are based on news headlines instead of a thought out strategy
▶️ You put off estate planning year after year
▶️ You optimize for the next quarter instead of the next decade

These items do not suggest you are “bad with money,” they simply mean the money you have has outgrown the tools you’ve been using to manage it.

Building long-term wealth means knowing when to ask for investment help.

08/19/2026

Not everyone's financial life follows a straight line. Traditional financial planning assumes a predictable path: steady job, steady raises, house, retirement.

For many, life is more like a series of pivots and turns. Career changes, divorce, relocation, caregiving, health struggles, and inheritance can all affect your financial picture.

The good news is that your financial plan can be built with flexibility to accommodate your particular journey.

▶️ Build flexibility into your savings, not just growth
▶️ Prioritize an emergency fund as much as long-term investing
▶️ Revisit your plan regularly, especially after major life changes

Financial security isn't about following a specific script. It's about having a plan that can adapt when life does.

07/24/2026

On July 8th, we hosted a large group of our clients, family and friends, for drinks and appetizers at the Thousand Island Playhouse ahead of a performance of Grease.

The turnout was fantastic and we were thrilled to see so many people have so much fun. It was a special evening to highlight and celebrate our community of truly amazing people!

07/23/2026

When the market takes a dip, what happens to your TFSA?

The good news is that your TFSA remains relatively the same.

Here’s what happens:
▶️ Your contribution room stays exactly the same
▶️ You haven't "lost" anything unless you sell
▶️ You still keep all your unused contribution room to use later
▶️ Time in the market usually matters more than timing the market

One of the most important things you can do is not panic! When you panic-sell, you lock in the losses. If you're unsure how to navigate current volatility, now is a good time to revisit your strategy with your wealth advisor.

07/22/2026

I spoke with Limestone District School Board students at the Pathways to Education location in July 3rd, discussing financial literacy and their future. The students were so engaged and excited about setting goals, the power of compounding, and learning how to invest. Fantastic questions!

07/16/2026

Too many investors treat diversification as a guarantee against losses. It isn't. It's a tool and like any tool, it works only when you understand its limits.

Here's what diversification can protect you from:
✅ A single company blowing up your portfolio
✅ One sector dragging down everything you own
✅ Betting your future on one "sure thing"

Diversification cannot protect you from:
❌ Market-wide crashes (when everything falls, everything falls)
❌ Inflation quietly eating your returns

Diversification is about eliminating uncompensated risk. It is not about eliminating all risk. Any investment carries market risk, but the way you manage that risk can be what supports your long-term growth.

Address

90 Johnson Street
Kingston, ON
K7L1X7

Website

https://www.assante.com/advisors/lsouthall

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