Valley First

Valley First Valley First is a division of First West Credit Union, and we're all about Keeping it Simple® for our members. Follow Valley First on Twitter at .

Valley First is a division of Tru Cooperative Bank, where members’ experience banking that’s built on community, powered by cooperation - something that every Canadian deserves. That means providing premium banking, borrowing and investment services to residents and businesses in the B.C. communities of Armstrong, Enderby, Kamloops, Kelowna, West Kelowna, Keremeos, Lumby, Oliver, Penticton and Ver

non. Membership with our credit union is open to everyone. And as B.C.'s third-largest credit union, we have 46 branches throughout the province that offer you innovative products, remarkable member service and local decision making. To become a member, fill out our online membership application and we'll be in touch! For more information on how we help people in our communities thrive, visit www.valleyfirst.com.

We’re back on Bernard! ☀️We’re proud to return as the presenting sponsor of Meet Me on Bernard — celebrating local, conn...
06/01/2026

We’re back on Bernard! ☀️

We’re proud to return as the presenting sponsor of Meet Me on Bernard — celebrating local, connecting with community, and soaking up everything summer has to offer.

Come say hi, meet the team, and scan to enter for a chance to win $1,000 or a Shop Local bundle featuring $500 in gift cards from participating downtown businesses 🎉

You’ll find us on the 200 block of Bernard on select days from June 4 to September 7.

See you out there!

We’ve recently updated our digital banking experience with new apps, online banking and website—as well as refreshing ou...
05/29/2026

We’ve recently updated our digital banking experience with new apps, online banking and website—as well as refreshing our brand. During this time, we encourage you to be extra vigilant for potential scams and imposters. Watch out for calls, emails and texts with messages like:

📞 “We noticed an issue — click now!”
📧 “Do you need help logging in? We need your username and password."
💬 “We’re your new support team, enter your information so we can help you.”

Our Valley First advisors will never contact you using messages like that—messages that sound urgent, offer unsolicited help, include warnings, or ask for login or account credentials, like passwords and usernames.

We also don’t ask you for a One-Time-Passcode unless verifying a call you’ve started to our Member Advice Centre.

If a call, email or text feels even a little off, don’t engage. Instead, contact us using our published phone number 1-888-597-8083 or visit a branch to verify the message with an advisor.

Career opportunity: Senior Financial Advisor. We’re hiring professionals who believe in deepening member relationships, ...
05/13/2026

Career opportunity: Senior Financial Advisor. We’re hiring professionals who believe in deepening member relationships, providing strategic guidance, and being recognized for the impact they make.

Whether it’s a quick question or a major life decision, the Senior Financial Advisors at Valley First invest time to understand and help members improve their financial health. They connect people with meaningful and personalized advice, enhanced digital banking tools, education, and the opportunity and confidence to build a life they love.

If you’re ready to help members build stronger financial futures while growing your own career, apply now! Explore the role and benefits while learning about our people-focused culture at: https://sbrew.link/fF59vYMs

Today, we’re excited to be launching a new digital banking experience for personal and business members. We’ hope you’ll...
05/05/2026

Today, we’re excited to be launching a new digital banking experience for personal and business members. We’ hope you’ll love our more intuitive way to take care of your everyday banking with a smoother experience across your desktop computer, laptop, tablet or phone.

If you have a question about using the new online banking or mobile app, our guide and FAQ are ready to support you: https://www.valleyfirst.com/digital-upgrade-support-centre

👉THINGS TO KNOW:
1⃣ There are a few set-up steps for members to take, including downloading our new mobile banking app. Learn more about how to login and set preferences at: https://www.valleyfirst.com/digital-upgrade-support-centre.
2⃣ Our brand has a new look. You'll notice an updated logo, along with refreshed colours and fonts. These changes are intentional and part of your new experience.
3⃣ During times of change, scammers may try to appear legitimate by using fake “help” messages or alerts, look-alike websites and our existing or new brand visuals. Use the tips below to protect your information.

⚠️PROTECT YOUR MONEY
▪️Hover over any link that’s not on our website or channels to verify it’s legitimate from us.
▪️Use our official website (when in doubt, type https://www.valleyfirst.com into your browser.
▪️Contact us using our published channels: 1-888-597-8083, [email protected] (do not share personal information via text or social media).
▪️Never share a one‑time security code. We won't ask unless verifying a call you've initiated to our Member Advice Centre.
▪️Report any suspicious messages to [email protected] If you suspect you may have clicked on a suspicious link, contact us using our official phone number above.

The new experience is built with industry-leading protections and capabilities that will evolve to support the needs of our members. If you have feedback on the new online banking experience, please share your comments.

Every 16 minutes someone in B.C. is diagnosed with cancer. How can we help? With the impact of cancers extending far bey...
05/01/2026

Every 16 minutes someone in B.C. is diagnosed with cancer. How can we help?
With the impact of cancers extending far beyond diagnosis, we all know people in our family and friend communities who are affected. That’s why we’re proud to partner with the BC Cancer Foundation through the Workout to Conquer Cancer challenge.
With every step, rep, and stretch, we’re fueling hope for the 1 in 2 British Columbians who will face a cancer diagnosis in their lifetime.
Join us as we move with purpose, bringing hope to patients and their families.

Learn more or donate alongside us at: https://workouttoconquercancer.ca/participant/6974/4501


Join us in helping Food Mesh understand how Canadians use food at home.Our colleagues at Love Food Hate Waste Canada are...
04/13/2026

Join us in helping Food Mesh understand how Canadians use food at home.

Our colleagues at Love Food Hate Waste Canada are running a short 10-minute survey to learn more
about our everyday habits around shopping, cooking, storing food, and using leftovers. Your responses

will help to develop better tools, tips, and resources to prevent household food waste.
As a thank you, everyone who completes the survey can enter for a chance to win $1,000 towards
groceries from Love Food Hate Waste Canada.

Share your experience and help shape the future of food waste prevention in Canada.
Take the survey: https://lovefoodhatewaste.ca/2026-national-food-study/?utm_source=support_sponsor&utm_medium=valleyfirst_english&utm_campaign=national_study&utm_id=lfhw+study+2026

Not sure whether to put your money in an RRSP or a TFSA? You’re not alone.Join us on April 22 at 12:00 PM PDT for a shor...
04/10/2026

Not sure whether to put your money in an RRSP or a TFSA? You’re not alone.

Join us on April 22 at 12:00 PM PDT for a short, practical webinar. Learn how these accounts work together—and where your next savings dollar can have the greatest impact.

Register today to secure your spot: 172ae4f3-f02a-4c03-8f2e-95e9146d69c4@2aef1c0c-7c03-4f6d-9a89-9e412b9849c7" rel="ugc" target="_blank">https://events.teams.microsoft.com/event/172ae4f3-f02a-4c03-8f2e-95e9146d69c4@2aef1c0c-7c03-4f6d-9a89-9e412b9849c7

We’re excited to share that as of today we are officially a federally regulated credit union! This achievement marks a h...
04/01/2026

We’re excited to share that as of today we are officially a federally regulated credit union! This achievement marks a historic milestone in our evolution as a member owned cooperative, combining the local touch of your credit union with the national resources of our collective.

Your everyday experience as a Valley First member remains the same. Banking that’s built on community, powered by cooperation, and rooted in your local brand–which is now a division of Tru Cooperative Bank (our new legal name, formerly First West Credit Union).

On this significant day, Launi Skinner, CEO of Tru Cooperative Bank shares: "Canadians shouldn’t have to choose between scale and service, or digital convenience and personalized advice that’s truly in their interest. Becoming federally regulated is about being ready for what our members need next. We can deliver the stability and sophistication Canadians expect from a leading bank, while deepening the personalized advice, local decision‑making and member‑first focus that define our cooperative.”

To learn more about our federal transition, visit: https://www.firstwestcu.ca/becoming-a-federal-credit-union/

Address

Kelowna, BC

Opening Hours

Monday 9:30am - 5pm
Tuesday 9:30am - 5pm
Wednesday 9:30am - 5pm
Thursday 9:30am - 6pm
Friday 9:30am - 5pm
Saturday 9:30am - 3pm

Telephone

+18885978083

Website

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