Valley First

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Valley First Local banking rooted in the Okanagan & Southern Interior, backed by the collective strength of Tru Cooperative Bank.

Valley First is a division of First West Credit Union, and we're all about Keeping it Simple® for our members. That means providing premium banking, borrowing and investment services to residents and businesses in the B.C. communities of Armstrong, Enderby, Kamloops, Kelowna, West Kelowna, Keremeos, Lumby, Oliver, Penticton and Vernon. Membership with our credit union is open to everyone. And as B.C.'s third-largest credit union, we have 46 branches throughout the province that offer you innovative products, remarkable member service and local decision making. To become a member, fill out our online membership application and we'll be in touch! For more information on how we help people in our communities thrive, visit www.valleyfirst.com. Follow Valley First on Twitter at .

10/14/2026

Today, we’re recognizing Co-op Week in Canada with a story and celebration. BC Tree Fruits is back, and that matters around here. When the longtime Okanagan institution faced collapse it meant growers, families and local jobs also faced and uncertain future.

It was important to find a way forward, and that took local knowledge, strong relationships and people willing to pull in the same direction. Watch the video to see how an Okanagan icon was brought back to life with the support of cooperative banking.

Here at Valley First, a division of Tru Cooperative Bank, we’re proud to have helped support its comeback and to keep B.C. fruit moving from local orchards to Canadian tables.

How many times did you shop online this week? Clicking the “buy” button is convenient, but it’s important to know the si...
10/13/2026

How many times did you shop online this week? Clicking the “buy” button is convenient, but it’s important to know the site you’re purchasing from is trustworthy.

Scammers create fake websites and apps to look like trusted retailers. They may offer prices that seem too good to be true, deliver poor-quality items, or send nothing at all.

Here are some tips to stay safe, look for:
• A web address that looks unusual or doesn’t match the retailer
• Broken links, spelling mistakes or missing contact information
• Prices that seem too good to be true
• Requests for payment by cryptocurrency, wire transfer or gift card
• Missing or hard-to-find return and privacy policies

The Canadian Bankers Association recommends that you always shop with retailers you trust. Avoid shopping on public Wi-Fi, and don’t respond to pop-up messages asking for personal or payment information.

Make sure to verify where you’re sending your money and learn more about spotting shopping scams through cba.ca.

We love the convenience of online banking—and recommend these smart habits from the Canadian Banking Association to help...
10/07/2026

We love the convenience of online banking—and recommend these smart habits from the Canadian Banking Association to help keep your information safe.

Before you sign in, check:
• Is your device and security software up to date?
• Are you using a secure, private internet connection?
• Did you download your banking app from a trusted source?
• Are you using a strong, unique password?
• Have you checked your recent transactions?

And remember, never share your username, password, PIN or one-time passcode with anyone. If you notice a transaction you don’t recognize, contact your financial institution right away.

Learn more through the security resources at cba.ca

Phishing messages can look surprisingly real, so how can you recognize the tells?They usually appear to come from a comp...
10/01/2026

Phishing messages can look surprisingly real, so how can you recognize the tells?

They usually appear to come from a company or person you trust, but their goal is to trick you into revealing personal information.

Watch for these red flags:
• A sender or phone number you don’t recognize
• Unexpected links or attachments
• Threats or pressure to act quickly
• Spelling mistakes or unusual wording
• Order confirmations or “thank you” messages you weren’t expecting

Your bank will never contact you unexpectedly to ask for your username, password, one-time passcode or full card number.

Not sure if a message is real? Don’t click or reply. Contact the company using a phone number or website you already trust.

Have questions? Our advisors are here to help. Visit the Tru Cooperative Bank Security page or cba.ca to learn more.

Your kids are mid- video game and a conversation pops up. Do they know how to respond safely? Here’s what to chat with t...
09/23/2026

Your kids are mid- video game and a conversation pops up. Do they know how to respond safely? Here’s what to chat with them about beforehand:
• The people who send messages through online games and apps aren’t
always who they say they are.
• Some people send messages to try and trick kids into sharing personal
information.
• You never have to respond to a message while gaming or using an app.
• To stay safe, never tell anyone personal information, like your name,
age, location, or anything about your family.
• For every account you have, use strong, unique passwords and
multi-factor authentication.
• Don’t click unexpected links, even if they appear to come from a friend.
• Be cautious of free in-game currency, prizes or upgrades.
• If something doesn’t feel right, encourage your child to pause and check
with a trusted adult.

Parents, you can help safeguard your children too:
• Set up parental controls on the devices, apps and gaming platforms
your child uses.
• Download apps and make purchases only through official gaming
platforms.

Online safety is an ongoing conversation. For more tips on teaching children how to avoid online scams, visit the Canadian Bankers Association website at cba.ca

Saving for a child’s financial education is a big goal. And it’s normal to have questions along the way.Join us on Septe...
09/18/2026

Saving for a child’s financial education is a big goal. And it’s normal to have questions along the way.
Join us on September 29 at 12:00 PM PDT for a short, practical webinar to learn how Registered Education Savings Plans (RESPs) work, how government grants can boost your contributions and what to consider when it’s time to withdraw funds.

Register today to secure your spot: 884dc9fe-0b33-4a12-8543-6304f1ddf232@2aef1c0c-7c03-4f6d-9a89-9e412b9849c7?source=copyLinkLegacyShareEventDialog" rel="ugc" target="_blank">https://events.teams.microsoft.com/event/884dc9fe-0b33-4a12-8543-6304f1ddf232@2aef1c0c-7c03-4f6d-9a89-9e412b9849c7?source=copyLinkLegacyShareEventDialog

When Neighbours Help Neighbours, Communities ThriveThis Hunger Action Month, we're taking action against food insecurity...
09/17/2026

When Neighbours Help Neighbours, Communities Thrive

This Hunger Action Month, we're taking action against food insecurity because no one should have to choose between putting food on the table and meeting other basic needs.

The impact of neighbours helping neighbours is felt every day through the generosity of our members, team members, community partners, and local food banks.

This month, we're inviting our communities to participate in our Fill a Bag Fundraiser, making it easy to stock local food banks with nutritious food and essential items for those who need them most.

Here's how you can get involved:

- Participate in our Fill a Bag Fundraiser
- Make a monetary donation to Feed the Valley
- Share this message and inspire others to take action

If you'd like to make a donation, visit the link in our bio 🔗

Together, we can help ensure everyone has access to nutritious food and build stronger, more caring communities.

How many personal details does it take to steal your identity? Scammers can do a lot of damage with a little information...
09/15/2026

How many personal details does it take to steal your identity? Scammers can do a lot of damage with a little information, so watch for these signs of fraud:
• Bills or credit cards you didn’t apply for
• Credit applications or decisions you don’t recognize
• Mail or account statements that suddenly stop arriving
• Calls from creditors or collection agencies about unfamiliar accounts

Save this post, and if you ever suspect your identity has been compromised, act quickly to:
• Contact your financial institution and credit card providers
• Report the incident to local police
• Contact Canada’s credit bureaus
• Consider adding a fraud alert for your credit files
For more fraud-prevention tips and resources like this visit the Canadian Bankers Association website at cba.ca

It’s natural to be excited about a new job, but don’t let eagerness override your intuition. Employment scams are common...
09/09/2026

It’s natural to be excited about a new job, but don’t let eagerness override your intuition. Employment scams are common and can start with fake job offers by text or email. They usually make big claims and may ask for personal information (like your SIN) early on—even before an interview.

Be cautious if you receive:
• An unsolicited job offer
• A promise of easy money
• A cheque you’re asked to deposit and send some of the money
elsewhere
• An opportunity that asks you to receive or transfer money through your
personal bank account

Before you accept any job offer, verify the job on the company’s official website and contact the company directly. Don’t share personal information or move money for someone you don’t know.

For more great fraud awareness knowledge like this, visit the Canadian Bankers Association website at cba.ca

A call or notification on your phone asks, “Do you know who this is?” Before you answer, take a moment and don’t share a...
09/03/2026

A call or notification on your phone asks, “Do you know who this is?” Before you answer, take a moment and don’t share any information.

“The Emergency Scam” is a common tactic used by fraudsters. It starts with someone pretending to be a grandchild or loved one in urgent trouble. They may ask for money and tell you to keep it a secret.

How to respond:
• Don’t share names or family details
• Hang up and call your loved one using a number you already know
• Confirm the story with another family member
• Never send cash, gift cards or a wire transfer to an unexpected caller
• Consider choosing a code word with your loved ones in advance

For more fraud-prevention tips and resources like this visit the Canadian Bankers Association website at cba.ca

Address

Kelowna, BC

Opening Hours

Monday 9:30am - 5pm
Tuesday 9:30am - 5pm
Wednesday 9:30am - 5pm
Thursday 9:30am - 6pm
Friday 9:30am - 5pm
Saturday 9:30am - 3pm

Telephone

+18885978083

Website

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