Valley First

Valley First Local banking rooted in the Okanagan & Southern Interior, backed by the collective strength of Tru Cooperative Bank.

Valley First is a division of First West Credit Union, and we're all about Keeping it Simple® for our members. That means providing premium banking, borrowing and investment services to residents and businesses in the B.C. communities of Armstrong, Enderby, Kamloops, Kelowna, West Kelowna, Keremeos, Lumby, Oliver, Penticton and Vernon. Membership with our credit union is open to everyone. And as B

.C.'s third-largest credit union, we have 46 branches throughout the province that offer you innovative products, remarkable member service and local decision making. To become a member, fill out our online membership application and we'll be in touch! For more information on how we help people in our communities thrive, visit www.valleyfirst.com. Follow Valley First on Twitter at .

How do you verify a great investment opportunity? We all want to feel positive about opportunities to grow our savings—a...
08/28/2026

How do you verify a great investment opportunity? We all want to feel positive about opportunities to grow our savings—and guarantees of big returns or insider tips can be convincing. They’re also common tactics of scammers, so watch for:
• Promised high returns with little or no risk
• “Hot tips” or insider information
• Pressure to invest right away
• An unregistered advisor or firm

Before you invest, slow down. Check their registration at www.securities-administrators.ca/investor-tools/are-they-registered/, look for investor warnings and take your time.

You don’t have to make financial decisions alone; talk to our advisors anytime to answer your questions and help you protect your money.
For more great fraud awareness knowledge like this, visit the Canadian Bankers Association website at cba.ca

Looking for Valley First online? Take a moment now to ensure you're visiting our real site, https://www.trucooperativeba...
07/10/2026

Looking for Valley First online? Take a moment now to ensure you're visiting our real site, https://www.trucooperativebank.ca/valley-first

Fraudsters can create fake websites that look similar to ours and may even appear in search results. Clicking the wrong link could put your personal and banking information at risk.

🔖 Bookmark our official website and use your saved link whenever you need online banking.
📱 Download and use the official Valley First app for a secure, convenient banking experience.
✅ Always double-check the website address is exactly https://www.trucooperativebank.ca/valley-first before visiting online banking.

Your financial well-being is important to us. A few simple steps can help keep your information safe and secure.

Our new banking technology and our refreshed brand has launched! With these types of digital updates, scammers may try t...
06/05/2026

Our new banking technology and our refreshed brand has launched! With these types of digital updates, scammers may try to blend in with fake “help” calls, warning messages, or urgent-sounding emails impersonating a brand you trust.

Do these three things to protect your information:
1⃣ Contact us using our published channels or visit a branch to validate any suspicious calls or messages you receive. Call 1-888-597-8083.
2⃣ Keep your username, password, login and account credentials secret—we won’t ask for this information. And don’t provide a one-time verification code unless during a call you've initiated to our Member Advice Centre.
3⃣ Be cautious of look-alike websites with our new (or former) brand visuals. Instead of clicking on links in web searches, type valleyfirst.com directly into your browser and bookmark our official site.

Let us know if you suspect fraud:
📧 If you see any suspicious message, report them to our Cyber Security team to take action at: [email protected].
📞 If you suspect you may have clicked on a suspicious link. Contact us using the official number above.

Grateful to be active for something bigger than us and a good reminder of the impact that we can have when we do it toge...
06/04/2026

Grateful to be active for something bigger than us and a good reminder of the impact that we can have when we do it together!
- Susan Sidhu, Tru Cooperative Bank team member

Throughout May, 508 team members came together to move with purpose. They showed incredible dedication, collectively achieving an incredible 17,000+ hours of movement as part of Workout to Conquer Cancer. Every step, rep, and stretch was powered by experience, solidarity and shared determination to help conquer cancer.
Our partnership with the BC Cancer Foundation reflects our ongoing commitment to advancing innovative research, improving access to patient care, and driving progress toward the future of cancer treatment. Together we raised $4,670 to support cancer research in BC.
Thanks for everyone who participated and continues to support cancer research.

We’re back on Bernard! ☀️We’re proud to return as the presenting sponsor of Meet Me on Bernard — celebrating local, conn...
06/01/2026

We’re back on Bernard! ☀️

We’re proud to return as the presenting sponsor of Meet Me on Bernard — celebrating local, connecting with community, and soaking up everything summer has to offer.

Come say hi, meet the team, and scan to enter for a chance to win $1,000 or a Shop Local bundle featuring $500 in gift cards from participating downtown businesses 🎉

You’ll find us on the 200 block of Bernard on select days from June 4 to September 7.

See you out there!

We’ve recently updated our digital banking experience with new apps, online banking and website—as well as refreshing ou...
05/29/2026

We’ve recently updated our digital banking experience with new apps, online banking and website—as well as refreshing our brand. During this time, we encourage you to be extra vigilant for potential scams and imposters. Watch out for calls, emails and texts with messages like:

📞 “We noticed an issue — click now!”
📧 “Do you need help logging in? We need your username and password."
💬 “We’re your new support team, enter your information so we can help you.”

Our Valley First advisors will never contact you using messages like that—messages that sound urgent, offer unsolicited help, include warnings, or ask for login or account credentials, like passwords and usernames.

We also don’t ask you for a One-Time-Passcode unless verifying a call you’ve started to our Member Advice Centre.

If a call, email or text feels even a little off, don’t engage. Instead, contact us using our published phone number 1-888-597-8083 or visit a branch to verify the message with an advisor.

Career opportunity: Senior Financial Advisor. We’re hiring professionals who believe in deepening member relationships, ...
05/13/2026

Career opportunity: Senior Financial Advisor. We’re hiring professionals who believe in deepening member relationships, providing strategic guidance, and being recognized for the impact they make.

Whether it’s a quick question or a major life decision, the Senior Financial Advisors at Valley First invest time to understand and help members improve their financial health. They connect people with meaningful and personalized advice, enhanced digital banking tools, education, and the opportunity and confidence to build a life they love.

If you’re ready to help members build stronger financial futures while growing your own career, apply now! Explore the role and benefits while learning about our people-focused culture at: https://sbrew.link/fF59vYMs

Today, we’re excited to be launching a new digital banking experience for personal and business members. We’ hope you’ll...
05/05/2026

Today, we’re excited to be launching a new digital banking experience for personal and business members. We’ hope you’ll love our more intuitive way to take care of your everyday banking with a smoother experience across your desktop computer, laptop, tablet or phone.

If you have a question about using the new online banking or mobile app, our guide and FAQ are ready to support you: https://www.valleyfirst.com/digital-upgrade-support-centre

👉THINGS TO KNOW:
1⃣ There are a few set-up steps for members to take, including downloading our new mobile banking app. Learn more about how to login and set preferences at: https://www.valleyfirst.com/digital-upgrade-support-centre.
2⃣ Our brand has a new look. You'll notice an updated logo, along with refreshed colours and fonts. These changes are intentional and part of your new experience.
3⃣ During times of change, scammers may try to appear legitimate by using fake “help” messages or alerts, look-alike websites and our existing or new brand visuals. Use the tips below to protect your information.

⚠️PROTECT YOUR MONEY
▪️Hover over any link that’s not on our website or channels to verify it’s legitimate from us.
▪️Use our official website (when in doubt, type https://www.valleyfirst.com into your browser.
▪️Contact us using our published channels: 1-888-597-8083, [email protected] (do not share personal information via text or social media).
▪️Never share a one‑time security code. We won't ask unless verifying a call you've initiated to our Member Advice Centre.
▪️Report any suspicious messages to [email protected] If you suspect you may have clicked on a suspicious link, contact us using our official phone number above.

The new experience is built with industry-leading protections and capabilities that will evolve to support the needs of our members. If you have feedback on the new online banking experience, please share your comments.

Every 16 minutes someone in B.C. is diagnosed with cancer. How can we help? With the impact of cancers extending far bey...
05/01/2026

Every 16 minutes someone in B.C. is diagnosed with cancer. How can we help?
With the impact of cancers extending far beyond diagnosis, we all know people in our family and friend communities who are affected. That’s why we’re proud to partner with the BC Cancer Foundation through the Workout to Conquer Cancer challenge.
With every step, rep, and stretch, we’re fueling hope for the 1 in 2 British Columbians who will face a cancer diagnosis in their lifetime.
Join us as we move with purpose, bringing hope to patients and their families.

Learn more or donate alongside us at: https://workouttoconquercancer.ca/participant/6974/4501


Address

Kelowna, BC

Opening Hours

Monday 9:30am - 5pm
Tuesday 9:30am - 5pm
Wednesday 9:30am - 5pm
Thursday 9:30am - 6pm
Friday 9:30am - 5pm
Saturday 9:30am - 3pm

Telephone

+18885978083

Website

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