08/18/2026
Financial advice is becoming less about investments.
Not because investments don't matter. Because good investing advice has become easier than ever to find.
If you Google "how should I invest my money?" or ask one of the popular AI tools, you may get some decent advice. It's also easier and cheaper than ever to implement that advice on your own.
Where things become more difficult is everything that comes after that.
There have been some great studies on this over the years, including Vanguard's Advisor Alpha, which looks at where advisors create value. Areas such as:
➖ Tax-efficient withdrawal and spending strategies
➖ Asset location decisions (TFSA, RRSP, corporation, trust, etc.)
➖ Retirement readiness planning
➖ Estate and executor preparation
➖ Behavioural support (not just when markets fall, but also when trends and fads become tempting)
➖ Major life decisions, such as selling a business, supporting family, or charitable giving
Advice isn't for everyone.
But when your situation becomes complex enough that mistakes, missed opportunities, or inaction become costly, you may be at the point where you're getting more value from advice than it costs.
If the primary value your advisor provides is investment selection, that's becoming harder to justify with each passing year.