Jesse Braun, CFP - Financial Planner, Sun Life

Jesse Braun, CFP - Financial Planner, Sun Life I am an avid experience chaser! I live with my amazing wife, Randa, and our two girls, Chloe and Ariana, in Fort St.

I work closely with families and businesses to formulate a plan that will protect your current assets and provide you with the ability to create lasting lifetime memories. From attending every live professional sporting event I can to driving super cars in Las Vegas, from snowboarding new mountains with my family to exploring beaches around the world, I thrive when I am experiencing the amazing wo

rld we live in. Finding out I had a incredibly high likelihood of going blind prompted me to adopt the mantra "There's More to Living Than Being Alive". This mindset permeates everything I do and helps me work with Clients to plan for tomorrow with a sense of urgency while wildly enjoying the fun side of life. John, BC and have called this home for all but 3 years of my life. I was born in raised in Prespatou, BC and know and love the lifestyle and unique challenges our region provides. Having personally seen the impact of a cancer diagnoses in my family, I am highly driven to find effective solutions to help protect families incomes and build a protection plan for small business owners that fits their specific needs.

WANTED FOR A GOOD CAUSEJesse has officially been arrested and his bail has been set for $1000On September 12, he will be...
09/08/2026

WANTED FOR A GOOD CAUSE

Jesse has officially been arrested and his bail has been set for $1000

On September 12, he will be participating in the FSJACL Jail and Bail Fundraiser to help raise funds for THRIVR, a program providing life-giving mental health and wellness support in our community.

Every donation helps make a difference and brings him one step closer to freedom. Can you help him make bail? Donate through the QR code.

08/11/2026

Don't leave it up to chance, this isn't an area you want to hope works out

Understanding how much money you need to retire is just the first step. The accumulation phase gets all the attention gets all the attention, the decumulation phase is often overlooked. A thoughtful withdrawal strategy can create more flexibility, improve tax efficiency, and help your money last longer.

Retirement planning doesn't stop when you retire. Reach out to our team to navigate these crucial times together

Your business takes care of your clients. Who's taking care of your team?Group benefits aren't just a perk anymore, they...
07/30/2026

Your business takes care of your clients. Who's taking care of your team?

Group benefits aren't just a perk anymore, they're a strategic advantage. The right plan helps you attract great people, retain your best ones, and protect what you're building...all while staying cost-effective and predictable.

If you've been putting benefits off because it felt too complex or too expensive, it might be time to take another look. There are smarter options out there. Reach out today!

07/22/2026

There are so many ways we can help you as a small business owner, from protecting your ability to lead the team to taking care of your team with plans for them and their families. Lets grab a coffee and we can discuss further.

https://bit.ly/45hvade

07/18/2026

Your Money & Your Family:
The Joint Account Mistake That Could Cost Your Family Everything

07/17/2026

Meet Jordan Gallagher! 👋

Jordan joined our office in April as an Advisor Assistant specializing in Group Benefits. In a short time, she has already become a valuable part of the team, helping improve the client experience through her responsiveness, attention to detail, and willingness to learn. Jordan has taken on many of our group administrative tasks and has quickly built a reputation for handling them efficiently and accurately. She also does a wonderful job connecting with new leads and helping clients get booked in promptly and smoothly.

Originally from the east coast, Jordan recently started a new chapter with her partner, Cody. Outside of work, she enjoys travelling and hiking with her dogs, and trying new restaurants.

We’re grateful to have Jordan as part of our team and look forward to seeing her continue to grow in her role!

07/14/2026

Not shown... the 10 previous takes where we got the laughs and couldn't remember any lines!

07/13/2026

Many people know us as Sun Life, but our local business is First Choice Insurance and Investment Services Inc.

We are a locally owned and operated financial services firm, and our advisors proudly represent Sun Life while helping business owners, professionals, and families with insurance, investments, retirement, and comprehensive financial planning

07/11/2026

Most business owners running a group benefits plan are making a T4 mistake that could cost their employees real money. Here's what to fix

Two boxes on the T4 slip get overlooked more than almost anything else and both are directly tied to your group benefits plan.

Box 45 — Employer-Offered Dental Benefits
This box tells the government whether your employees had access to dental coverage through work in that calendar year. It's not about what they used. It's not about what you paid. It's simply: did they have it available to them?

Since the federal Canadian Dental Care Plan launched, this box is now being actively cross-referenced. If it's left blank or incorrect, your employees could be improperly flagged as eligible (or ineligible) for government dental subsidies. This creates headaches for them at tax time and potential clawbacks down the road.

Box 85 — Employee-Paid Premiums
If your employees pay any portion of their health or dental premiums through payroll deduction, that amount belongs in Box 85. It's a deductible medical expense for them. When it's missing, they lose a tax credit they're entitled to.

It sounds simple. But it gets missed constantly.

3 things you can do right now:

1. Confirm with your payroll provider that Box 45 is being populated every year, not just when there's a claim or change.
2. Track employee premium deductions separately from other payroll deductions so the number for Box 85 is always clean and ready at year-end.
3. Do a quick annual review with your benefits advisor before T4s go out — a 15-minute check in January can prevent a mess in April.

If you run a group benefits plan in Fort St. John, Fort Nelson, or anywhere in Northern BC and aren't sure whether your T4s are being done right, reach out. This is exactly the kind of thing we catch and fix for our Group Benefits Clients every year.

Jesse Braun, CFP | First Choice Insurance & Investment Services
Serving Northern BC & Alberta | Chamber Plan Group Benefits Advisor

07/10/2026

Your goals matter. Let’s build a plan to help you achieve them.

Whether you’re planning for the short term or building long-term financial security, we’re here to support you every step of the way.

We work with you to understand your goals, create a personalized strategy, and adjust along the way as life evolves. From saving and investing to protecting what matters most and planning for retirement.

Getting started is simple! Reach out to our office to book a consultation, and we’ll take it from there.

(250) 785-7575
[email protected]

Address

9519-100 Avenue
Fort Saint John, BC
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