10/07/2026
New numbers just came out:
Canadians bought a record $2.3 billion in new life insurance coverage last year.
That's a lot of families saying "I've got you." 💛
But the same report caught my eye for another reason:
many existing policies haven't kept up with real life — higher mortgages, rising costs, bigger paycheques.
What felt like enough five years ago might be stretched thin today.
If it's been a while since you looked at yours, fall is a good moment.
I put together a simple checklist for Ontario families:
https://pfisc.com/fall-life-insurance-checklist-ontario-families/