06/11/2026
Term vs. Permanent Life Insurance: Which One Is Right for You?
Life insurance is not one-size-fits-all.
✔ Term Life Insurance
Lower cost
Higher coverage for growing families
Ideal for mortgage protection, income replacement, and children's education
Coverage for a specific period (10, 20, 30 years)
✔ Permanent Life Insurance
Lifetime coverage
Builds cash value over time
Can support estate planning and wealth transfer goals
Suitable for long-term financial planning
Many Canadians choose a combination of both to balance affordability and long-term protection. Term insurance is often significantly less expensive than permanent insurance, while permanent coverage can provide lifelong protection and cash-value growth.
Ask yourself:
Do I need maximum coverage at the lowest cost today?
Do I want lifelong protection and legacy planning?
Would a combination strategy work best for my family?
Protect your family. Plan your future. Choose coverage that fits your goals.