11/04/2026
Have you ever bought something just because your favourite influencer swore by it? 🤳🛍️
You’re not alone. In fact, 60% of Canadians have bought at least one product they saw on social media in the past year, and 57% say social media influenced them to buy something they wouldn’t have otherwise.
Social media can be a great source of inspiration, but when you’ve followed someone for months or years, it can be easy to forget that influencing is a business and product recommendations are part of the job.
Want to see how social media may be affecting your spending habits? Check out our latest survey to learn how influencer culture is impacting Canadians’ purchasing decisions: https://grantthorntonlimited.ca/en/debt-help-resources/articles/article-influenced-into-debt-how-social-media-impacts-canadians-finances