First & Main Financial Services Inc

05/14/2026

** Available April 27 - July 31, 2026 **

Term and Permanent Life Insurance offer:

Save with an instant 10% discount on Permanent Life insurance premiums for the life of the policy when bundled with term life insurance.

Why permanent insurance?

While term insurance is excellent for protecting short term liabilities such as mortgage/debt, spousal income replacement, and childhood expenses, permanent insurance ensures that you have coverage that never expires. This will set your loved ones up so they will never have the burden of final expenses. Permanent insurance is also great for covering tax liabilities on your estate so you can maximize the transfer of your hard-earned assets to your family.

Life insurance is the most effective way to transfer your hard-earned money to the pockets of your loved ones instead of having estate taxes erode your legacy.

Why Critical Illness?

Critical Illness is an exceptional coverage for protecting against 26 unforeseen serious conditions including cancer, heart attack, and stroke, and the financial impact they cause. The return of premium option allows all premiums paid to be returned back to you if you never need to make a claim!

Link in bio to contact us for more information!

and

04/24/2026

If this has been on your list to do, now is probably the time ! :D

Offers end July 31, and policies must be in force for one year to be eligible

03/13/2026

That is a whole lot of red !! Just a friendly reminder …

Markets have recently pulled back due to a mix of global uncertainty, including geopolitical tensions and rising oil prices, which are increasing concerns about inflation and economic growth. 

While short-term volatility can feel unsettling, it’s important to remember that market downturns are a normal part of the investing cycle. Historically, markets have recovered from declines, and many of the strongest market days occur close to the worst ones—making it difficult to successfully time when to get in or out. 

For long-term investors, staying disciplined and focused on a well-constructed plan is often the best course of action. Time in the market—not timing the market—has consistently proven to be one of the most effective strategies for building wealth over time.

Message us for a portfolio review ! 📉

📈📉💰

03/07/2026

Please welcome Emilie ! 👏🏼

About a month ago, Em joined our team here at First & Main Financial services to help support day-to-day business operations as our administrative assistant in our Airdrie office.

Having worked in a client-facing setting for over a decade, she not only provides a welcoming atmosphere for client meetings , but works diligently behind the scenes ensuring files are being compliantly organized and managed.

Her experience supporting both front- and back-end office functions ensures our team and clients receive organized, efficient, and professional service. She fits right in with our core mission and values !

Emilie’s attention to detail, strong communication skills, and client-focused approach make her a wonderful addition to our firm. We’re looking forward to continuing to learn and grow through education and professional development to continuously improve our team!

Outside of work, Emilie enjoys cooking, spending time with family and friends, camping, cheering on the Flames, and hanging out with her dog Benny and cat Pippi.

Please join us in giving Emilie a warm welcome to the team! ☺️

02/14/2026

Our team celebrated an early Chinese New Year at the office this week! The year of the Horse. In relation to finance, horses won’t have money issues, although just like their professional fortunes, their wealth will fluctuate a great deal. If you’re horse and pursuing a leadership position, this is your opportunity!

12/05/2025

TAKING RESUMES!!!

We are currently taking resumes to add to our team in the new year. We are seeking multiple financial professionals including:

1. Administrative assistant/ receptionist
2. Licensed Service associate

Please message me or email me with resumes, referrals, or for more information [email protected]

Financial services experience is required for these positions.

09/23/2025

As a downtown business owner, last night we got to take a tour of the new before it’s open to the public ! Anyone who knows us knows that we are HUGE book lovers and spend a lot of our spare time with our noses in a novel .

This new space in Airdrie is a huge milestone in revitalizing our downtown , and an incredible new addition to our growing city . It’s truly an architectural masterpiece!

You will know exactly where to find us this winter ☕️🤓📚

08/11/2025

Life insurance . Why should everyone have it in Canada ?🍁

1. Protecting loved ones financially👩🏽‍🍼
If you die unexpectedly, life insurance provides a tax-free lump sum (the “death benefit”) to your beneficiaries. This can help cover:
• Mortgage or rent payments
• Childcare and education costs
• Day-to-day living expenses

2. Covering debts 🏦
Many Canadians carry significant debt—especially mortgages. Without life insurance, your family could struggle to keep up with those payments.

3. Replacing lost income 💰
If you’re the main earner, your sudden absence can leave a big gap. Life insurance helps replace that income so your family can maintain their standard of living.

4. Paying final expenses ⌛️
Funerals in Canada can cost anywhere from $5,000 to $15,000+. Life insurance ensures loved ones don’t have to dip into savings or take on debt to cover these costs.

5. Taking advantage of tax-free benefits🏘️
In Canada, life insurance payouts are not considered taxable income for the beneficiaries, making it one of the most tax-efficient ways to transfer wealth.

6. Estate planning💸
For people with assets, businesses, or cottages, life insurance can:
• Provide liquidity for paying estate taxes
• Ensure heirs can keep assets rather than selling them to cover taxes or debts

7. Health care system realities 🚑
While Canada’s public healthcare covers a lot, it doesn’t protect against income loss or cover all private care, medical travel, or home care costs. Life insurance can help fill those gaps.

8. Peace of mind
Ultimately, it’s about knowing that if the worst happens, your loved ones won’t face financial hardship on top of emotional loss.

It likely doesn’t cost as much as you think! Message our team for more information and risk analysis 🧐

06/24/2025

Energize your retirement savings with RRSP contributions! ⚡🏦 Our guidance can help maximize your inputs, laying sturdy groundwork for your golden years. Let’s power up your retirement journey. 💪🏼

Often clients aren’t sure if they should be saving in to a TFSA, and RRSP, or perhaps even a spousal RRSP. Do you know if you’re maximizing your employer’s savings plan? Do you know the difference between all of the above? Our team can educate you and set you on the right path to long-term financial success.⏰💰

06/12/2025

Team updates!!!

Kate Norris: Our CFP advisor and CEO. Kate specializes in building in-depth financial plans for clients nearing retirement or entering in to retirement, as well as business owners. She works best with clients who require retirement strategies including liquidation order, cash flow management, taxation, and estate planning. She creates individualized investment portfolios that coincide with the retirement plan.

Scott Keuhl: Our associate advisor and insurance specialist. Scott creates individualized insurance plans for every stage of life including new families, business owners, and retirees. This includes life insurance, critical illness insurance, disability plans, health and dental plans, group benefits, corporate buy-sell and key-person and super visas!

Mike Squire: Our associate advisor and holistic specialist. Mike is a well-rounded holistic advisor that helps to implement financial plans, manages investment accounts, and builds in protection strategies. This includes RRSPs, TFSAs, RESPs, RDSPs, and Non-registered accounts.

Lynda Tran: Our ROCKstar administrator. Lynda is incredibly well-versed in every type of investment account and back office administration. She organizes the whole team behind the scenes and delivers exceptional client service.