START by WGSN

START by WGSN Platform for fashion entrepreneurs seeking information, guidance, and inspiration. Subscribe and boost your fashion business today.

START by WGSN is an online platform that offers access to practical working tools and educational fashion content, helping fashion entrepreneurs and small businesses who need creative inspiration and direction to structure their business. We offer tools and resources that optimize strategies, improve investments and guide the development of fashion collections, from clothing to accessories. Create

d by entrepreneurs, for entrepreneurs, START is endorsed by WGSN, the global authority on trends, combining the maturity and expertise with the passion of the entrepreneurial spirit.

Creative freshness, urban attitude, and high product intelligence. Seoul and Tokyo Fashion Weeks delivered a masterclass...
08/09/2026

Creative freshness, urban attitude, and high product intelligence. Seoul and Tokyo Fashion Weeks delivered a masterclass in streetwear and youth fashion for the upcoming seasons.

Swipe through the carousel to check out the highlights from our curation, and save this post to inspire your next mood board!

Which of these fashion capitals influences your brand’s design process the most? Let us know in the comments!

What our Content team mapped out this week becomes your strategy tomorrow:• Streetwear: Miniskirt• Theme: Allotment-Core...
07/09/2026

What our Content team mapped out this week becomes your strategy tomorrow:

• Streetwear: Miniskirt
• Theme: Allotment-Core
• Menswear: Relaxed Tailoring
• Sleepwear: Capri Sets

The full analysis of each topic is already on the platform. Start your free trial and have access to the full contents. Link in bio!

Attitude, weight, and movement: Chains dominate streetwear for Summer 2027.From main structures to final details, chains...
03/09/2026

Attitude, weight, and movement: Chains dominate streetwear for Summer 2027.

From main structures to final details, chains are solidifying their place as the key hardware to inject edge, urban aesthetics, and sensuality into the season’s collections.

Check out the carousel for top technical applications, and save this post to fine-tune your tech packs!

📌 Is your brand going big on metallic details for the next collection? Let us know in the comments!

The violet spectrum stole the spotlight at early material trade shows. Whether modernizing traditional rustic knits at P...
02/09/2026

The violet spectrum stole the spotlight at early material trade shows. Whether modernizing traditional rustic knits at Pitti Filati or updating denim via vintage-effect stonewashing, this color family promises to be a standout accent for the cold season.

Explore how to integrate this key shade into your upcoming product mix.

📌 Is your design team bringing digital-inspired shades into your winter collections? Drop your thoughts in the comments below!

31/08/2026

Turning Lifestyle into Success: The TVB Shorts Case Study at START Academy.

Building a brand with strong community appeal and technical product differentiation is every fashion entrepreneur’s dream.
In the new case study from START Academy, Caio Vaz and Jonathan Marinho break down how they turned TVB Shorts into a successful business model blending native storytelling, textile tech, and retail expansion.

An essential masterclass for anyone looking to scale their operations while maintaining authentic positioning and protecting profit margins.

📌 Access START Academy via the link in our bio and check out the full series!

The summary your planning needed today.We filtered out what really matters in fashion this week:• Menswear: Sheer• Occas...
30/08/2026

The summary your planning needed today.

We filtered out what really matters in fashion this week:

• Menswear: Sheer
• Occasionwear: Metallics
• Intimates: Ergonomic Cup Bra
• Colors: Violet - F/W 2027/28

The full analysis of each topic is already on the platform. Start your free trial and have access to the full contents. Link in bio!

As the global fashion industry seeks more authentic narratives and moves away from Eurocentric design perspectives, clas...
28/08/2026

As the global fashion industry seeks more authentic narratives and moves away from Eurocentric design perspectives, classic stripes are being re-evaluated through the lens of their true territories and origins. In the Americas, the rich textile heritage of Mexican sarapes and Southwestern weavings provides a masterclass in color, contrast, and geometry—built over centuries of cultural exchange.

For design teams, this shift offers a strategic blueprint for incorporating vibrant, multicolored striping and craft-inspired patterns into contemporary collections with depth, intention, and respect for original technique.

Swipe left to explore key pattern placements and visual references!

Highlighted by START since 2025, turquoise is the exact definition of freshness and lightness. Featured across themes li...
27/08/2026

Highlighted by START since 2025, turquoise is the exact definition of freshness and lightness. Featured across themes like Echoes of the Sea, Tropical Sunset, and Solar Code, the shade remains an essential choice to refresh casual, beachwear, resortwear, and streetwear collections.

Swipe through the carousel to trace the historical evolution of this color and inspire your design team!

Has your brand tapped into turquoise this season? Let us know in the comments!

Do you set trends, or are you just copying what’s already on the rack?Tracking the catwalks and understanding the logic ...
25/08/2026

Do you set trends, or are you just copying what’s already on the rack?

Tracking the catwalks and understanding the logic behind every market shift is what separates the brands leading the industry from those chasing their competitors.

Fashion research isn't intuition, but a rigorous analytical process connecting culture, retail data, and consumer behavior to predict what will actually sell.

From decoding macro-trends (which shape the market for the next 5 years) to translating micro-trends into immediate commercial products, anticipating consumer desire demands metrics and validation.

Want to structure your brand’s creative process with the same precision as the industry’s top players?

Comment RESEARCH to get our free e-book, "How to Research Fashion Trends," sent directly to your DMs.

Market temperature check: what changed in fashion this week 👇 • First Insights - Womenswear F/W 2027/28• Occasion wear...
24/08/2026

Market temperature check: what changed in fashion this week 👇

• First Insights - Womenswear F/W 2027/28
• Occasion wear: Low Rise
• Sneakers - Comfort and Technologies
• Activewear: Halter Neck Top

The full analysis of each topic is already on the platform. Start your free trial and have access to the full contents. Link in bio!

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