03/08/2026
Culture is a fascinating thing. It’s hard to describe when you’re living in it, but when you go somewhere with a different culture you start to see it.
It reminds me of the story: an older fish swims by two younger fish in the tank and says “the water’s great today, isn’t it?” And one of the younger fish says “what is water?”
Culture is behind many of the decisions, large and small, that we make every day. What to wear, what to listen to, what to eat, of course. But even bigger decisions like what kind of car to get, where to live, what job to get. These are all influenced by culture.
In Brazil, it is more common to: live with your parents until marriage, stay in the city you grew up in, use public transportation or own one small car per family, but throw a big party for birthdays and weddings.
In the U.S., it is more common to move away from your parents for college and thereafter, own two cars, one or both fairly large, per family, and have relatively small get togethers for birthdays (wedding I think are more varied).
When we say buying a house is an emotional decision, it’s also a cultural decision. What will my friends and family think if I don’t have my own home yet? What if I live in an apartment in the city, or a house with lots of land in the country? How many bedrooms do I “need”? The answers depend on culture as well as economics.
It is helpful to be aware of the role culture plays in our financial decisions, and the tradeoffs that requires us to make. A bigger house has higher utility bills, lawn care bills, property taxes, and might require higher gas bills if it is further from the city. Big parties bring people together and create memories, but what really make the event special and memorable? The location and the entertainment or the people and conversations? This is not to judge any cultures but to find what’s meaningful and embrace that, while economizing the things that are less important.
If you have the opportunity, staying somewhere else for an extended period of time, maybe even just a month, gives you a fresh perspective on your own culture and decisions that once you’ve seen it you can’t ignore it.