19/10/2025
Over the last decade of Unveil we've consistently seen three types of business owner - but only one succeeds beyond the 5-year mark:
1. Owners that DON'T know their blindspots.
2. Owners that DO know their blindspots, but DON'T want to measure them or do anything meaningful about them.
3. Owners that DO know their blindspots, DO measure them, and DO the targeted work to improve on them.
Pretty obvious.
You'd be surprised how many owners *could* fit into the 3rd description, but slide into the 2nd - simply because they are not willing to measure their blindspots. Huge mistake.
The biggest culprits:
- Owners with strong financial acumen, but lean too much on past results and future revenue forecasts. This is a narrow view of measuring growth, and ignores 3 of the 4 key quadrants of navigating business. Drumming up the spreadsheets to do your bidding is tunnel vision.
- The "always busy" owners. AKA the hustlers, the "I'm too busy to stop and meaasure my business!" owners. They eventially make silly decisions based on patchy information. Gut feel only gets you so far: Being "too busy" is tunnel vision.
- The veterans. ~20+ years in their chosen field, which can lead to deeply-entrenched habits. Measuring blindspots is rarely one of them. You want to know the 6 words that cost these owners the most value?
"It's. How. We've. Always. Done. Things". Complacency and lack of innovation is tunnel vision.
The results of tunnel vision?
Simply: businesses that are overly dependent on the owner. We could talk all day about the human impact (not being able to take a holiday, not spending time with their family, all decisions going through the owner, etc), but the business impact is clear: it reduces the value of the business.
We've come up with the solution. 👇
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We are about to launch a world-first system for SMEs, designed to X-ray your business and tell you the exact blindspots, what they are costing you, and what to do about it. Send us a DM to get on the waitlist for launch, and get an exclusive beta discount.