30/10/2026
Breaking Down the Loyalty Tax
• The New Customer Trap: Lenders routinely reserve their sharpest, below-market rates for brand-new borrowers.
• The Silent Creep: Over time, standard interest rate increases mean your older loan falls behind competitive market benchmarks.
• The 3-Year Rule: Once your loan passes three years, it is highly likely you are paying more than a new customer with the same bank.
• The Refinance Fix: Refinancing or forcing your current lender to renegotiate is the only definitive way to eliminate this premium.
Take a few minutes to check your interest rate today—loyalty belongs to your family, not your bank.
If you want to see if you are paying this tax, let me know:
• How long you have had your current mortgage
• Your current interest rate
I can help you estimate how much you could potentially save by negotiating or switching.