14/06/2026
It's time to stop treating LinkedIn like TikTok and start using it like the B2B client engine it is. But you'll need to change some things.
Most buying decisions get made before anyone messages you. People research, lurk and decide in the dark, and 81% already have a vendor in mind before they ever reach out. So the version of you doing the selling is whatever you've posted on LinkedIn. If that's nothing, you're not in the room.
This session fixes that, without turning you into a full-time content machine.
Dante St James, Entrepreneur in Residence at Darwin Innovation Hub, walks through a dead-simple three-part approach to LinkedIn content that pulls the right people towards you. Posts that get strangers to follow. Stories that build trust. Proof that turns a follower into a paying client.
You'll walk out knowing:
- The "man on the street" test that fixes most bad posts on the spot
- Why small accounts now grow as fast as big ones, and how to use it
- The hook that stops the scroll in three lines
- How to mine your own client conversations for stories that sell
- What's actually working on LinkedIn in 2026, and what quietly died
No jargon. No obsessing over follower counts. No posting every day until you burn out. Just a clear way to make LinkedIn bring you the clients you actually want instead of the ones you don't.
Free to attend. Bring the business you're trying to grow and a willingness to post something slightly imperfect.
Book your spot here: https://t.ly/sVQC7