17/10/2023
Of all the challenges an investor faces, the most difficult to overcome are often those in our psychology. Ask yourself ‘Do I do this?’
Loss aversion: According to empirical evidence, the pain of losing $100 is felt more than twice as much as the pleasure of gaining the same amount (Kahneman and Tversky, 1992).
Sadly, this irrational approach is evident in the stockmarket. Many investors keep hanging on to losing stocks in the hope that, some day, somehow, they will bounce back. Such is the distaste for loss that it causes a mental freeze which renders people incapable of sound judgement.
Loss aversion is a common condition. Think about it – facing a loss, do you sometimes freeze and refuse to acknowledge reality?
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